Press Release
Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Episode Brand eXperience Design by Plus X
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Plus X for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Episode Brand eXperience Design by Plus X, designed for Sk D&d Episode, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Episode Brand eXperience Design
Episode is a brand identity and brand experience design for a shared residential platform. The design is user-centered rather than supplier-centered, and it gives priority to communication with residents. The square in the Episode logo stands for a space that holds diverse stories. Logos, colors, typefaces and key visuals are applied across online and offline touchpoints, including resident cards and room numbers. The system is flexible rather than fixed, so each resident can complete the design with a personal story.
About Plus X
Plus X is a creative partner who designs Brand eXperience. They design the elements to accurately deliver the goal that the brand pursues in the various communication points to the users and provide the optimal design solution accordingly. They are carrying out projects with experts from various fields such as BX Strategy, BX Design, UX / UI Design, Development, Motion Graphic Design and Product Design. Creating the best synergy, they have been doing wonderful project like BTS, YG ENTERTAINMENT, 11STREET, DOOTA, L.POINT, 29CM, ID FRAME etc.
Award Record
Plus X is a winner of 8 A' Design Awards, including this recognition. The awards were granted between the 2017 - 2018 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/119730
- A' Design Award Page: https://competition.adesignaward.com/119730
- Media Showcase: https://www.designnewsroom.com/!119730
- Laureate Profile: https://dezigners.org/d/221198
- Further Information from the Laureate: http://www.epsd.co.kr/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Episode Brand eXperience Design
- Function
- Brand eXperience Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Gray, Dim Gray, Dark Slate Gray and Dark Gray
- Images
- 5
- Client
- Sk D&d Episode
The Recognition
- Laureate
- Plus X
- Country
- Republic of Korea
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #119730
Credits
- Team
- Shin myungsup, Choe jangsoon, Kook bohyun, Kim jisu, Kim hyunwoo, Lee yoonseong, Im sunghwan, Park jiyong, Lim kwangmyung, Kim dohyun, Lee chungheon and Kim jinhee and others
Design Details
- Unique Properties
- Many residential space brands provide a supplier-centered brand identity. However, Episode is a user-centered design with a major difference in communication with customers.
- Inspiration
- Episodeis not only a living space but also a shared residential platform made with customers’ experiences and values. SK D&D develops the design by focusing on a design that can be flexibly changed and applied rather than a fixed design, on a touchpoint to express the characteristics of the brand.
- Research
- SK D&D has thoroughly analyzed diverse space share services, which are currently provided to customers, conducted interviews to find ways to create synergy through customer members coming together, and considered ways to visually connect customer experience elements.
- Challenge
- Modern residential spaces are not just a resting place but a place of applying the values and tastes and, furthermore, aspects of one’s life. Through this identity design, SK D&D intends to break away from the concept of traditional residence and suggest a new dwelling place.
- Realization and Technology
- 1. Brand Value Platform It defines the brand essence, “Life Storyg (story+storage),” and the core brand value, “living space, value community, and emotional platform.” 2. Visual Identity and Brand Design Element Development The square in the EPISODE logo indicates a space where diverse stories and harmonization are contained. It is developed to flexibly expand to online/off-line contacts. 3. Brand Experience Design From various communication contacts, key visual assets such as logos, colors, typefaces, and key visuals are used in the right place to provide Episode’s unique brand experiences.
- Operation and Interaction
- The design motif developed has been applied to resident cards, room numbers, etc. for customers and completed when they draw their own episode. SK D&D intends to provide a variety of new brand experiences to users through a flexible design rather than a fixed one.
- Project Duration and Location
- The project proceeded for 4 months in Seoul, South Korea.
- Keywords
- Share, Episode, Dwell, Story, House, Harmony, Relationship, Gathering
