Press Release
Tokinone Food Package by Toshiki Okada Is Granted the Bronze A' Design Award in Packaging Design
Toshiki Okada honored for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Tokinone Food Package by Toshiki Okada, designed for Zikkichi Co.,Ltd., has been granted the Bronze A' Design Award in the Packaging Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Tokinone Food Package
Tokinone is a package design for Dorayaki, a traditional Japanese pastry made by sandwiching bean paste between pancakes. The Tokinone version adds butter cream and flavors such as fruit and green tea. The pattern uses seven colors, one for each flavor, with random shapes that suggest a soft texture. The colors and forms combine old and new, Japanese and Western references. The box is made of non-glossy high quality paper that matches the texture of the pastry. Each cake is given ample space inside the box. All parts are recyclable paper and can be folded flat after use.
About Toshiki Okada
If we seed the same spinaches, they will grow differently. This primitive difference is my philosophy for design. Just clean and neat, it’s not enough. Skill and logic, it’s not enough. I need a reason to create as a human being. Rough and impulsive beauty and passion, that’s what I learned in the street/club culture during my youth. And I value them to support the branding of small business.
Award Record
This recognition makes Toshiki Okada a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/118715
- A' Design Award Page: https://competition.adesignaward.com/118715
- Media Showcase: https://www.designnewsroom.com/!118715
- Laureate Profile: https://dezigners.org/d/300488
- Further Information from the Laureate: https://zikkichi.co.jp/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Tokinone Food Package
- Function
- Food Package
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Sandy Brown, Medium Turquoise, Indian Red, Khaki and Rosy Brown
- Images
- 5
- Client
- Zikkichi Co.,Ltd.
The Recognition
- Laureate
- Toshiki Okada
- Country
- Japan
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #118715
Credits
- Team
- Masahito Nunome
- Image Credits
- All Image: Photographer Nozomi Suzuki 2021 / Art Director Toshiki Okada 2019 / Graphic designer Toshiki Okada 2019
Design Details
- Unique Properties
- Tokinone is a new and nostalgic product that adds butter cream and flavors such as fruit and green tea to Dorayaki , a traditional Japanese pastry made by sandwiching bean paste between pancakes. Fun patterns with colors representing the seven flavors and random shapes are expressing the fluffy texture. Unlike traditional Japanese confectionery packaging, the colorful, pop, and high quality atmosphere of this product is appreciated as a gift. It is made of non-glossy high quality paper, all made from recyclable paper products.
- Inspiration
- Tokinone means "tone of time" in Japanese. To revive this Japanese traditional confectionery Dorayaki (pancake-like patties wrraped around filling of sweet bean paste.) handed down from long ago as a new local specialty of the modern age, colors and shapes that give a sense of both new and old, Japanese and Western styles are used. The colors used in the design were imagined from butter, strawberry, tangerine, rum, sweet potato, matcha, and hojicha.
- Research
- Kawagoe City, where this product is sold, is a tourist destination, and in recent years has become a popular dating spot among young people and foreigners. With the shift in tourist demographics, the traditional souvenir wagashi also needed to be reborn. The branding and package were designed from scratch to create a product that would be loved by people of all ages and languages, while retaining the Japanese tradition.
- Challenge
- Many of the traditional Japanese confectionery packages were expected to be of high quality as gifts, and this project was required to express a modern style while inheriting the tradition. In the design, expressing the warmth was the most important part of this product, which is prepared by hand, while at the same time achieving both the quality as a gift.
- Realization and Technology
- The Dorayaki cakes that come in the box are very soft, so each one is specially designed to have sufficient margins. The box is made of non-glossy high quality paper to match the texture of the Dorayaki. Also recyclable paper products were chosen for everything related to this product.
- Operation and Interaction
- The design is consistent with the rationale behind the color choice, but also visually catches the eye with a pop and high quality atmosphere that makes the product tasty and enjoyable. All packages are made of paper and can be easily disassembled and folded, making them environmentally friendly.
- Project Duration and Location
- Development began in 2019 in Kawagoe City, Saitama Prefecture, and sales began in 2020 at a long-established Japanese confectionery store near Kita-in, Kawagoe City.
- Specifications
- Small box:(W)200mm x (D)120mm x (H)105mm Large box:(W)200mm x (D)98mm x (H)235mm Individual:(W)118mm x (D)30mm x (H)138mm
- Keywords
- Sweets, Traditional sweets, Japanese sweets, Wagashi, Japanese food, Package design
