Press Release
Memoria Chair by Sergio Sesmero Receives the Golden A' Design Award in Furniture Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Sergio Sesmero for furniture design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Furniture Design category for Memoria Chair by Sergio Sesmero, designed for ESNE - University School of Design, Innovation and Technology. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Memoria Chair
Memoria is a chair made from concrete canvas, a textile that is normally used in civil construction for its durability and resistance. The chair is shaped over a mold that is three-dimensionally printed in recyclable PLA. The concrete canvas is applied to the mold and left to set for at least 24 hours. An epoxy resin is then added to fill the pores and increase solidity. Memoria measures 1100 by 900 by 708 millimeters and is impact resistant and waterproof. The design combines sustainability, function and new sensory experiences.
About Sergio Sesmero
Sergio Sesmero was born in 1997 in Madrid, Spain. He studied Product Design at ESNE School of Design and Innovation, in Madrid. Experience, abstraction, philosophy and society have guided his designs in the different fields in which he has worked. Sergio establishes with his products the possibility of a dialogue between theory and praxis, between knowing and doing in the field of artistic activity and design. With a special interest in avant-garde design, Sergio Sesmero presents himself as a person who is not afraid to experiment through the dialectic between opposites and taking design to extremes, until he finds a synthesis of concepts.
Award Record
This recognition makes Sergio Sesmero a winner of 1 A' Design Award.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. It is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Typical entries include chairs, tables, sofas, beds, cabinets and shelves. The awarded furniture designs are published at https://dezigners.org/design-category/furniture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/117968
- A' Design Award Page: https://competition.adesignaward.com/117968
- Media Showcase: https://www.designnewsroom.com/!117968
- Laureate Profile: https://dezigners.org/d/283847
- Further Information from the Laureate: https://www.sergiosesmero.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Memoria Chair
- Function
- Chair
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Light Gray, Snow, Light Steel Blue, Dim Gray and Slate Gray
- Images
- 5
- Client
- ESNE - University School of Design, Innovation and Technology
The Recognition
- Laureate
- Sergio Sesmero
- Country
- Spain
- Recognition
- Golden A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #117968
Credits
- Image Credits
- Sergio Sesmero
Design Details
- Unique Properties
- Memoria is a groundbreaking furniture proposal based on sustainability, functionality and the creation of new sensorial experiences, by the usage of concrete fabric as the main manufacturing element. A very unusual material in furniture and generally used in civil constructions due to its high durability, resistance and sustainability. The project arises from a deep study of the changes taking place in society, and how these are affecting the forms of consumption in the youngest consumers.
- Inspiration
- It is aesthetically based on a maximalist or brutalist trend, but at the same time with a formal essence of a minimalist concept, Sergio Sesmero's furniture proposal contains an intellectual and cultural narrative, inspired by the Hegelian dialectic applied in Magritte's work. Thereby, a dialogue between revelation and concealment is created, all with the aim for the object to overcome its aesthetic, and creating a new one as a conclusion.
- Research
- The project arises from the study of the changes taking place in society, and their effects. These changes have an important influence on design, fulfilling objectives of sustainability, experience, interaction and identity. There were also analyzed the trends occurring in the furniture sector; a market that is in full swing and increasingly preparing to expand its borders to new markets. Memoria combines all these characteristics through innovative design, quality production and marketing.
- Challenge
- The design process of the Memoria chair finds its difficulty mainly in the creation of the concept. Also noteworthy is the process of selecting and acquiring the most suitable material to carry out the concept. Finally, some difficulties arise in the handling of the material, since the was not enough to make a large number of prototypes, this situation was solved by sending a sample of the Concrete Canvas to a geological materials analysis laboratory, whose results gave multiple solutions and proposals to help with its manipulation.
- Realization and Technology
- It is created from the manufacture of a 3d printed PLA (totally recyclable and reusable) mold with shapes that serve as a guide. Concrete Canvas is applied to this mold, which we leave to set for at leat 24 hours. After its setting we can observe its hardness and resistence, but to make it even more consolidated, we apply an epoxy resin that filters between the pores of the material and cement, increasing its solidity and durability to more that 50 years of life.
- Operation and Interaction
- By creating an aura that evokes mystery, questionability and reflection on the object beyond its pure functionality, Memoria plays with the senses, confusing at first the user and, in turn, showing different interpretations, narratives and stories depending on the circumstance and context of the user. Memoria responds questions, but generates new ones, creating a dialogue between opposites that are in a common point, expressing a simile of what happens nowadays and in today's society.
- Project Duration and Location
- The project, started in Madrid, Spain, in September 2019 and finished in September 2020 in Madrid, Spain.
- Specifications
- Dimensions: 1100mm x 900 mm x 708 mm. Material: Concrete Canvas Textile. Technical properties: Impact resistant, Waterproof, Stable Design.
- Keywords
- Furniture, design, concrete canvas, concrete, sustainability, space.
