Press Release
Silver A' Design Award in Jewelry Design Goes to Nostalgium Jewelry by Saedeh Sorouri
Saedeh Sorouri recognized for jewelry design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Jewelry Design category for Nostalgium Jewelry by Saedeh Sorouri, designed for Saeded Sorouri. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Nostalgium Jewelry
Nostalgium is a silver ring inspired by traditional Persian houses. The design joins two frames. The circular frame recalls the courtyard pond of old Iranian architecture. The square frame recalls the window that geranium flowerpots once decorated. A leaf shape completes the piece and keeps the soft texture and fine veins of a geranium leaf. The ring body is made of 92.5 sterling silver, melted and then rolled, sawn and soldered. The leaf is built from layers of 99.9 fine silver clay and then fired. The intent is to recall pleasant memories of the past.
About Saedeh Sorouri
She is engaged in an activity related to creating art,practicing the arts.she have skills to conceptualize and make creative works. She can reshape our world into a best place, once again freedom of tought and real comminication can be disseminated through art and the universal language of realism. She teach more things about art to her students. She is talented,creative,has good imagination and good ideas about about art and everything related.
Award Record
This recognition makes Saedeh Sorouri a winner of 1 A' Design Award.
About the A' Jewelry Design Award
The A' Jewelry Design Award is an international jewelry design competition recognizing good jewelry designs by best jewelry designers worldwide. It is organized within the A' Design Award & Competition and is open to jewelry designers, jewelry brands, jewelers and goldsmiths from all countries. Typical entries include rings, necklaces, bracelets, earrings, brooches and pendants. The awarded jewelry designs are published at https://dezigners.org/design-category/jewelry
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/117710
- A' Design Award Page: https://competition.adesignaward.com/117710
- Media Showcase: https://www.designnewsroom.com/!117710
- Laureate Profile: https://dezigners.org/d/299478
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Nostalgium Jewelry
- Function
- Jewelry
- Category
- Jewelry Design
- Discipline
- Fashion Design
- Industry
- Luxury and Fashion
- Colors
- Dark Gray, Silver, Gainsboro, White Smoke and Gray
- Images
- 5
- Client
- Saeded Sorouri
The Recognition
- Laureate
- Saedeh Sorouri
- Country
- Iran
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #117710
Design Details
- Unique Properties
- Its recommended for everybody to hold a flowerpot by the window and through the witnessing of withering and flowering cycle, it could remind the user of how ephemeral the ordeals and troubles in life are. This has been taken from a Persian poem and was turned into the Nostalgium, thus showing signs of hope and the endings of grieves.
- Inspiration
- One of the many plants which has been present in old Persian houses is Geraniums. This plant is the popular flower of Persian grandmothers and is a reminiscent of the old Persian houses vibes where Orosi windows and courtyard pond with a lot of flowerpots are integral elements. The design has been inspired by the form of the pond, window and the eternal existence of Geraniums flowerpot with the aforementioned elements together.
- Research
- Based on psychoanalytic studies, anything which reminds a good memory for an individual, will lead to serotonin and dopamine secretion in the brain and these hormones reduce stress and anxiety quite drastically. This work with inspiration by the childhood nostalgia gives the user the ability to feel a good vibe, in addition to wearing a decorative artefact.
- Challenge
- In this project the transformation of the Geraniums leaf to a lasting artefact which presents the softness of the leaf by keeping the velvety texture with its fragile midribs and veins, was a big deal and to solve this issue a lot of research, between art clay silver materials, was done to find the right one which possesses all the necessary conditions to transform the soft velvety leaf into a durable leaf with high-end texture; hence the mentioned silver was used.
- Realization and Technology
- The making process of the rings gallery with the use of authentic traditional silver is a reminder of antiquity and nobility of the Persian houses. The 92.5 sterling silver was melted in workshop and then respectively was undergone rolling, sawing and soldering thus making the present shape. For the leaf-shaped part of the Nostalgium the art clay silver (fine silver) with 99.9 purity was used which was added layer by layer and then has been cooked.
- Operation and Interaction
- This work includes two frames which the circular one represents the old courtyard pond in traditional Iran architecture and the square frame is a symbol of windows in those old houses where the Geraniums was the adornment of them.
- Project Duration and Location
- Design and the ideation of this work has been started in middle of 2020 and was completed in the same year.
- Specifications
- For fixing the leaf-shape part on the gallery, a fine method of welding was used which is very meticulous for this part.
- Keywords
- Leaf,persion,Jewelry
