Press Release
Self Help Graphics and Art Rebranding by David Jimenez Receives the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
David Jimenez recognized for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Self Help Graphics and Art Rebranding by David Jimenez has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Self Help Graphics and Art Rebranding
Self Help Graphics and Art is a rebranding project for a community arts center in East Los Angeles. The new identity reflects the value, mission, and history of the center, which grew from the cultural identity and political empowerment of Chicana, Chicano, and Latinx artists. The grid structure of Aztec and Maya hieroglyphs inspired a custom display typeface and logotype. The logotype was laser cut on MDF wood and letterpress printed to add texture. Posters were screen printed to honor the printmaking history of the center.
About David Jimenez
David Jimenez was born and raised in Los Angeles, who overcame a lot of risks and challenges to find his calling in design. His saturated with the culture of the city and believes its qualities are reflected in the way he approaches design, where he embraces the imperfections to create perfections. David Jimenez believes that design is at its best when it serves society by giving truth, authenticity and emotional impact. He connects with projects the raise awareness, social change or activism. David Jimenez believes that design is open-ended and a solution in social change.
Award Record
With this recognition, David Jimenez is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/117221
- A' Design Award Page: https://competition.adesignaward.com/117221
- Media Showcase: https://www.designnewsroom.com/!117221
- Laureate Profile: https://dezigners.org/d/298531
- Further Information from the Laureate: http://www.david-j.info
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Self Help Graphics and Art Rebranding
- Function
- Rebranding
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Light Gray, Light Coral, Sandy Brown, Burly Wood and Gray
- Images
- 5
The Recognition
- Laureate
- David Jimenez
- Country
- United States of America
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #117221
Design Details
- Unique Properties
- The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
- Inspiration
- Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
- Research
- Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
- Challenge
- Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation. The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
- Realization and Technology
- The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
- Project Duration and Location
- Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
- Specifications
- Poster size 28"x 40" inches Newspaper booklet 11.378" x 14.9606" inches. Screen printed, laser cut and letterpress.
- Keywords
- Grid, Geometric, Typeface, Typographic
