Press Release
Time Capsule Book Design by Yuchen Chen Receives the A' Design Award in Print and Published Media Design
The international grand jury of the 2021 - 2022 A' Design Award & Competition recognizes Yuchen Chen for print and published media design
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Print and Published Media Design category for Time Capsule Book Design by Yuchen Chen, designed for Absolutely Shock You Studio. The result belongs to the 2021 - 2022 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Time Capsule Book Design
The book is about the history of graphic design. Designer want to engage audience in a more dynamic narrative experience and help them at the same time to understand the book more easily. In order to hold audience's interest, adding interactiveness to the book, designer make the book look like have long history as cultural relics, this book attempt to guide the audience to wear dust prevention gloves and take up brush and magnifier, act like archaeologist to research the history. It is a book that requires the audience's actions and also to be handled and experienced.
About Yuchen Chen
Chen Yuchen, designer, once studied at Nottingham Trent University and currently lives and works in Shanghai and London. In 2018, He founded the creative agency Absolutely Shock You Studio in Shanghai which provided customers with brand design, visual system and art guidance services. His work encompasses graphics and identity, products and packaging, exhibitions and campaigns, websites and digital experiences, advertising and communications, books and printed matter design, and more. Becoures of his unique approach of sharp strategic knowledge, combined with acute sense of aesthetics, he has won client’s recognition and numerous international and domestic awards.
Award Record
This recognition makes Yuchen Chen a winner of 2 A' Design Awards. The awards span the editions from 2020 - 2021 to 2021 - 2022 of the A' Design Award & Competition.
About the A' Print and Published Media Design Award
The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Entries typically include brochures, posters, magazines, catalogs, flyers and business cards. Awarded print designs are published at https://dezigners.org/design-category/print
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/116880
- A' Design Award Page: https://competition.adesignaward.com/116880
- Media Showcase: https://www.designnewsroom.com/!116880
- Laureate Profile: https://dezigners.org/d/294126
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Time Capsule Book Design
- Function
- Book Design
- Category
- Print and Published Media Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Entertainment
- Colors
- Snow, Linen, Light Gray, Dark Slate Gray and Dim Gray
- Images
- 5
- Client
- Absolutely Shock You Studio
The Recognition
- Laureate
- Yuchen Chen
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #116880
Design Details
- Unique Properties
- The content of the book is about the history of graphic design. The book design inspired by archaeology. Designer make the book look like have long history as cultural relics. He choose unusual book design to guide the audience to wear dust prevention gloves and take up brush and magnifier, act like archaeologist to research the history. It is a book that requires the audience’s actions and also to be handled and experienced.
- Inspiration
- Designer want to engage audience in a more dynamic narrative experience and help them at the same time to understand the book more easily. he make the pages independent and mark the page number on each paper, he burning the edge of the page and sprinkle white powder on the pages, which make it look like have long history as cultural relics. The text word size also designed too small to invisible on purpose, which is have to use magnifier to read. This unusual book design will guide the audience act like archaeologist to research the history.
- Research
- This book design introduces the concept of archaeology to make the audience have more fun interacting with this book. Designer don’t want to use the traditional book binding design. He make the pages independent and mark the page number on each paper, he burning the edge of the page and sprinkle white powder on the pages, which make it look like have long history as cultural relics. he make the text word size too small to invisible, The unusual layout design to guide the audience to wear dust prevention gloves and take up brush and magnifier, act like archaeologist to research the history.
- Challenge
- It was a very urgent design case which only have one week to realized from concept to the real book. It was big challenge for designer.
- Realization and Technology
- The Book Design includeing Typography Design, Layout Design, Graphic Design and Package Design. it's not the traditional book binding design. The book design introduces the concept of archaeology to make the audience have more fun interacting with this book.
- Operation and Interaction
- Designer did not choose the traditional book binding design. He make the pages independent and mark the page number on each paper, he burning the edge of the page and sprinkle white powder on the pages, which make it look like have long history as cultural relics. he make the text word size too small to invisible, The unusual layout design to guide the audience to wear dust prevention gloves and take up brush and magnifier, act like archaeologist to research the history.
- Project Duration and Location
- The project started in January 2013 in Hangzhou and finished in January 2013 in Hangzhou.
- Specifications
- Width 220 mm x Height 200 mm, 15 independent pages with package box.
- Keywords
- book design, typography, history, graphic design, research, archaeologist, antique
