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DesignNewswire · COMO, Italy ·

Naoyuki Aoki Is Honored with the Silver A' Design Award for The Bamboo Forest Simple Lodging in Hospitality, Recreation, Travel and Tourism Design

Naoyuki Aoki honored for hospitality, recreation, travel and tourism design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that The Bamboo Forest Simple Lodging by Naoyuki Aoki, designed for BAMBOO FOREST Co., Ltd, has been granted the Silver A' Design Award in the Hospitality, Recreation, Travel and Tourism Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About The Bamboo Forest Simple Lodging

The Bamboo Forest is a glamping accommodation facility located next to a zoo in Ichihara City, Chiba Prefecture. The site covers a gross floor area of 2000 square meters and holds six accommodation buildings made of steel tents, cotton tents and wooden structures. Each building has an interior named after and inspired by an animal from the neighboring zoos. Guests can eat breakfast beside giraffes and feed capybaras and lemurs. The quiet bamboo grove setting is intended to offer rest and learning for visitors from nearby cities.

About Naoyuki Aoki

We are mainly developing a business that is close to people to help "express people's feelings in housing" through cooperative houses. Recently, we are developing consulting services related to office buildings, hotels, accommodation businesses, business revitalization, and "town development" that has expanded their scale. This time, at the request of the zoo, we opened a glamping facility and were entrusted with the operation. Based on the concept of animal therapy, we have proposed accommodations adjacent to a zoo, which is rare in Japan, and are now very popular with families with children.

Award Record

Naoyuki Aoki is a winner of 1 A' Design Award, including this recognition.

About the A' Hospitality, Recreation, Travel and Tourism Design Award

The A' Hospitality Design Award is an international hospitality design competition recognizing good hospitality designs by best hospitality designers worldwide. The competition is organized within the A' Design Award & Competition and is open to hospitality designers, architects, hospitality brands and hotel chains from all countries. Entries typically include hotels, restaurants, resorts, cafes, bars and cruise ships. Awarded hospitality designs are published at https://dezigners.org/design-category/hospitality

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
The Bamboo Forest Simple Lodging
Function
Simple Lodging
Category
Hospitality, Recreation, Travel and Tourism Design
Discipline
Service Design
Industry
Food & Hospitality and Sports
Colors
Gray, Dim Gray, Dark Sea Green, Gainsboro and Dark Gray
Images
5
Client
BAMBOO FOREST Co., Ltd

The Recognition

Laureate
Naoyuki Aoki
Country
Japan
Recognition
Silver A' Design Award
Edition
2020 - 2021
Design ID
#116867

Credits

Team
Sayuri Sakamoto, Sayuri World, Zounokuni of Ichihara/ Naoyuki Aoki, Chisato Maruyama COPLUS Co.,Ltd./ Tetsushi Ishibashi, Shuhei Shibayama, Republica
Image Credits
Naoyuki Aoki

Design Details

Unique Properties
This is leisure facilities in collaboration zoo and glamping. If you stay there, you can touch animals a anytime. For example, you can have a breakfast with giraffes, and you can experience feed capybara, lemur and other animals. Adults are healed their mind, and children are learned at there through such experiences. A leisure facility where you can experience new things.
Inspiration
Started after receiving a consultation from Ms.Sakamoto the director of Zounokuni at Ichihara. In today's society, where many people are exhausted from work and daily urban life and are seeking opportunities to refresh their minds and bodies, the healing effect of being surrounded by nature and animals is highly evaluated. Located in a location that is easily accessible by car from central Tokyo, this facility will be an urban oasis in a stressed society.
Research
The project started from the thoughts of Mr. Sakamoto, the director of the national garden of Ichihara Elephant, but I was conscious of making it a project that will lead to the revitalization of zoos nationwide, where the number of customers is decreasing due to the declining birthrate by making this project successful. We aimed to provide a place where we can provide "healing" and "learning,"; which are said to be in high demand in today's stressful society.
Challenge
The difference from the usual glamping facility is that it is located next to the zoo and you can experience interacting with animals. The six accommodation buildings have naming interiors inspired by the animals of "Sayuri World" and the sister garden "Ichihara Elephant Country", and are combined with "Zoo" and "Bamboo Forest" to create a normal glamp in terms of both hardware and software. I was conscious of a design that makes you feel more healed, which hides the line from the ping facility.
Realization and Technology
Steel tent, Cotton tent and Wooden building
Operation and Interaction
The project started from the thoughts of Mr. Sakamoto, the director of the national garden of Ichihara Elephant, but I was conscious of making it a project that would lead to the revitalization of zoos nationwide, where the number of customers is decreasing due to the declining birthrate by making this project successful. We aimed to provide a place where we can provide "healing" and "learning,"; which are said to be in high demand in today's stressful society.
Project Duration and Location
The project started design in 2019 and finished in 2020 at Ichihara City, Chiba Prefecture.
Specifications
GFA: 2000 square meters
Keywords
glamping, animal therapy, nature hotels, bamboo grove, outdoors

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