Press Release
Jie Yang Is Honored with the Silver A' Design Award for Time Facial Mask in Packaging Design
Jie Yang of Decelent acknowledged for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Time Facial Mask by Jie Yang of Decelent. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Time Facial Mask
Time is a packaging design created for a moisturizing facial mask. The box opens like a book, so the pages can be turned from the first to the last. The artwork uses a water beast from ancient Chinese mythology and colors taken from the Dunhuang murals. The outer package measures 200 mm long, 110 mm wide and 50 mm thick. Degradable paper is used as the main material. A UV brightening treatment and repeated embossing add contrast to the dark background. The design links traditional culture with a modern cosmetics brand.
About Jie Yang
Shenzhen Decelent Brand Planning Co., Ltd. JieYang and his team have created a number of works that have stood out from 180 nationalities and tens of thousands of works worldwide in two consecutive years of competitions, and successfully won the A'DESIGN Bronze Award in the top international design competition, Iron Award! This is the honor of the Chinese design industry, and it is the honor of the young city of Shenzhen! JieYang and his team, as a member of the new generation of young designers, inject fresh blood into the national design industry.
About Decelent
Decelent (Shenzhen) Brand Planning and Design Institution has a complete industrial chain from brand value orientation, brand planning, brand image shaping (upgrading), commercial space design, to brand communication strategy and implementation, and is de
Award Record
This recognition makes Jie Yang of Decelent a winner of 4 A' Design Awards. The awards span the editions from 2018 - 2019 to 2020 - 2021 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/116676
- A' Design Award Page: https://competition.adesignaward.com/116676
- Media Showcase: https://www.designnewsroom.com/!116676
- Laureate Profile: https://dezigners.org/d/242707
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Time Facial Mask
- Function
- Facial Mask
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Saddle Brown, Tan, Peru, Black and Sienna
- Images
- 5
The Recognition
- Laureate
- Jie Yang
- Country
- China
- Brand
- Decelent
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #116676
Credits
- Team
- JieYang
Design Details
- Unique Properties
- First of all, the designer integrates the book creativity into the packaging, which means that reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained. Secondly, this case is a moisturizing facial mask specially designed for women. The designer applies the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product.
- Inspiration
- The design inspiration comes from books. As life is like a book. Reading this book from beginning to end is like growing from youth to old. While our appearance changes, our inner beauty is gained. Applying the ancient Chinese mythological story of the water beast as a creative element and the Dunhuang mural colors from thousands of years ago marking the friendly exchanges between China and the world on the Silk Road to empower the culture value of this product. This work not only shows the long history of human art and cultural heritage but also brings consumers to contemplation on the life.
- Research
- This design is an upgrade case. Customers hope that the new scheme will have more China cultural connotations, and better display the gorgeous packaging, which is different from the packaging techniques used in the market. After in-depth research, we find that consumers are more willing to spend on novelty and culture. Therefore, we decided to make some innovations: we will browse the form of books as a way of opening and closing the mask, and integrate the color art of Dunhuang murals to recreate the product
- Challenge
- This package takes black as the base color, the picture color will be affected, not bright enough, it is difficult to open the picture space sense. Finally, the picture is treated with UV brightening technology to make the whole picture bright, and repeated bumping is used to enhance the sense of hierarchy of the picture.
- Realization and Technology
- The choice of materials is mainly made of degradable environmental protection paper, which emphasizes the harmonious coexistence of human and environment.
- Operation and Interaction
- The designer integrates traditional culture with modern fashion to this brand-new cosmetics brand. This is the original intention of our mask. Through the study of history and ancient art, the designer uses a new way to manifest the classic and modern.
- Project Duration and Location
- The project started in July 2020 and completed in September 2020. Designed, proofed and manufactured in Shenzhen.
- Specifications
- The outer package is 50 mm thick, 200 mm long and 110 mm wide.
- Keywords
- Ancient myths, Dunhuang murals, innovative expression of open box of books, connotative beauty
