Press Release
Shanghai PTArchitects Is Honored with the Golden A' Design Award for Bocui Pearl Sales Office in Architecture, Building and Structure Design
Shanghai PTArchitects of WRight Communication acknowledged for architecture, building and structure design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Bocui Pearl Sales Office by Shanghai PTArchitects of WRight Communication has been granted the Golden A' Design Award in the Architecture, Building and Structure Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Bocui Pearl Sales Office
Bocui Pearl is a sales office built underground in Guangzhou, China. The site is divided into two parts by a city road twelve meters wide, and the building passes beneath the road to connect the whole area. The underground position reduces noise from traffic and from the city. Three mushroom-shaped structures rise to the surface and serve as vertical circulation. Visitors pass a sunken courtyard, a spring and the main building. White aluminum panels and clear glass form a simple facade. A rainwater collection system and a solar system save water and energy.
About WRight Communication
WRight Communication was given birth by the new media era in 2015, focusing on design firms promotion by building up its reputation and reorganization. WRight provides custom-made PR strategy service, including content producing, media management and desi
Award Record
This recognition makes Shanghai PTArchitects of WRight Communication a winner of 10 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Architecture, Building and Structure Design Award
The A' Architecture Design Award is an international architectural design competition recognizing good architectural designs by best architects worldwide. It is organized within the A' Design Award & Competition and is open to architectural design studios, building contractors, structural engineering firms and architecture and design consultants from all countries. Typical entries include skyscrapers, museums, residential buildings, commercial complexes, educational institutions and religious structures. The awarded architectural projects are published at https://dezigners.org/design-category/architecture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/116201
- A' Design Award Page: https://competition.adesignaward.com/116201
- Media Showcase: https://www.designnewsroom.com/!116201
- Laureate Profile: https://dezigners.org/d/233536
- Further Information from the Laureate: https://cutt.ly/VjO9oTt
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Bocui Pearl Sales Office
- Function
- Sales Office
- Category
- Architecture, Building and Structure Design
- Discipline
- Spatial Design
- Industry
- Architecture
- Colors
- Black, Dark Slate Gray, Dark Gray and Dim Gray
- Images
- 5
The Recognition
- Laureate
- Shanghai PTArchitects
- Country
- China
- Brand
- WRight Communication
- Recognition
- Golden A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #116201
Credits
- Image Credits
- IMAGE by Chen Yuanxiang and Guo Jun Tang
Design Details
- Unique Properties
- The design of the Sales Office gradually unfolds in a continuous flow of spatial order from the entrance, the reception hall, the sunken courtyard, sales room, model room, and reception room which are presented one after another like a play, prologue of twilight, beginning of a story, growth, lingering and continuation, full view and the end. Highlighted with three mushroom structures as the major joint spots, the whole space represents a well-known Chinese saying which literally means 'in this world all things thrive'.
- Inspiration
- The land where the project is located is divided into two parts in the east and west by a 12-meter-wide city road. The project is under this road and connects the whole land area. In this way the design tries to avoid noises from the vehicles on the road and from the city, at the same time, it provides a unique vertical vibrant landscape for the city road. The whole sunken space looks like a spring pond. The overall tone is white, in line with the modern style of Guangzhou’s waterfront architecture. White aluminum panels and high-transparent glass are used as the main materials, which form a minimal facade style.
- Research
- The planning and architectural design pays more attention to the geographical features in Southern China, and it advocates the concept of environmental protection, maximum energy saving, land saving, water-saving, and material saving, and protects the environment and reduces pollution.
- Challenge
- There are certain difficulties in planning the plot. How to turn disadvantages into features become the focus of when investigating the project. In order to avoid noises from urban roads and the city, the architect puts the project underground to create a peaceful atmosphere. Besides, the underground space also provides a unique landscape for drivers on the road, which making their journey more interesting and vivid.
- Realization and Technology
- The Sales Office is located underground and connected to the ground with the three mushroom-shaped structures. The mushrooms create a sense that they look like real ones that grow from underground like plants. In terms of function, each mushroom structure acts as vertical and flexible transportation space, smoothly connecting both the ground and underground traffic. Through this, pedestrians first enter an open sunken courtyard under the city road, which is supported by a number of structural columns. Passing through the courtyard, a spring and the main body of the building appear. The three parts, i.e. the courtyard, the spring, and the building complement one another.
- Operation and Interaction
- The building uses the recyclable aluminum plate as the main material for maximum protection of the environment. In addition, a rainwater collection system and a solar system are used to save water and energy in the whole project.
- Project Duration and Location
- The project started in Nov. 2018 and finished in Dec. 2019 in Guangzhou, China
- Specifications
- Site Area: 3740.69 sqm. Floor Area: 1149.52sqm.
- Keywords
- sales Office, vertical landscape, underground, sustainability
