Press Release
Sebastien Brusset Receives the Bronze A' Design Award for JAM Vision Track3 Sustainable Innovative Eyewear in Jewelry Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Sebastien Brusset for jewelry design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ JAM Vision Track3 Sustainable Innovative Eyewear by Sebastien Brusset, designed for JAM-Vision, has been granted the Bronze A' Design Award in the Jewelry Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About JAM Vision Track3 Sustainable Innovative Eyewear
JAM Vision Track3 is an eyeglass frame designed for a low environmental impact. The fronts and tips are made of PA11 by additive manufacturing, which limits material waste. The temples and bridge are laser cut from fully recycled stainless steel. Each frame is made on demand, so stock and surplus are avoided. All parts are joined mechanically, without solder or glue, so a single part can be replaced if it breaks. A patented magnetic hinge removes the need for screws and was tested through 100,000 folding cycles without loss of performance. The complete frame weighs less than 20 grams.
About Sebastien Brusset
Self-taught designer with more than twenty years of experience in eyewear industry, Sebastien has at first run a first design company during ten years, specialized in eyewear, Then, after being creative director for Alain Mikli, and Design and Marketing global director at Logo (TAG Heuer, Fred, etc.), he funded JAW Studio, in order to offer global design service to eyewear. More specialized on innovation, and premium market, the studio made a turn during COVID lockdown to creat its own brand to offer fully sustainable and innovative products.
Award Record
Sebastien Brusset is a winner of 1 A' Design Award, including this recognition.
About the A' Jewelry Design Award
The A' Jewelry Design Award is an international jewelry design competition recognizing good jewelry designs by best jewelry designers worldwide. It is organized within the A' Design Award & Competition and is open to jewelry designers, jewelry brands, jewelers and goldsmiths from all countries. Typical entries include rings, necklaces, bracelets, earrings, brooches and pendants. The awarded jewelry designs are published at https://dezigners.org/design-category/jewelry
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/115959
- A' Design Award Page: https://competition.adesignaward.com/115959
- Media Showcase: https://www.designnewsroom.com/!115959
- Laureate Profile: https://dezigners.org/d/284831
- Further Information from the Laureate: https://jam-vision.fr
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- JAM Vision Track3 Sustainable Innovative Eyewear
- Function
- Sustainable Innovative Eyewear
- Category
- Jewelry Design
- Discipline
- Fashion Design
- Industry
- Luxury and Fashion
- Colors
- Lavender, Light Gray, Dark Slate Gray, Light Slate Gray and Dark Gray
- Images
- 5
- Client
- JAM-Vision
The Recognition
- Laureate
- Sebastien Brusset
- Country
- France
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #115959
Credits
- Team
- Sébastien Brusset (product designer and brand) and Jean-Luc James (graphisme and brand)
Design Details
- Unique Properties
- The Eyewear is fully sustainable, economical, made on demand, and innovative. Thanks to additive manufacturing and Laser cut stainless steel 100% recycled, made on demand, the project is eco-responsible without creating wasted product. Thanks to the patented simple hinges and the clipping system, it could be assembled even by the end user ! Also, as the patented hinge is based on magnetic elements, the hinge is life lasting (100.000 folding test has been made, without any loss performance !)
- Inspiration
- We were inspired by Ikea, for the easy assembly, and also by the old metal toys to be bend and assembly. Then, lines are inspired by minimalism Japanese spirit, and engineering achievement that we learnt working with some high-end customer (like McLaren). Hinges came thanks to my passion for magnets
- Challenge
- When we decided to launch a brand, we decided that the footprint of this line needs to be as minimum as possible. The eyewear industry use to work with classical soustractive solution (80% of the raw material is trashed), and fixed assembly solution (riveted, soldered, shouted). We decided to start with a brand new method, work in additive, source only eco responsible material, and mechanical easy assembly, to eventually leave the customer to do it by himself.
- Realization and Technology
- PA11 additive manufactured, 100% recycled stainless steel, and our know-how in terms of 3D printing constraint and possibilities. Patented hinge obtained by magnets assembly to create friction and axis
- Operation and Interaction
- This frame is obtained by easy assembly between parts after high personalization of each parts, made on demand, without high stock. All the elements are easy to remove in order to replace just one part in case of breakage. The hinge itself has been tested with 100.000 folding, without any reduction of performance, which push the boundaries of every other ones resistance.
- Project Duration and Location
- 8 months of creation and pre-production, designed in Lyon, France
- Specifications
- 145x155x45mm / Less than 20g
- Keywords
- Sustainable, innovative, magnetic hinges, 3Dprinted, mechanical assembly, Made on demand
