Press Release
Bronze A' Design Award in Lighting Products and Fixtures Design Goes to Froggie Table Lamp by Yongwook Seong
Yongwook Seong recognized for lighting products and fixtures design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Lighting Products and Fixtures Design category for Froggie Table Lamp by Yongwook Seong. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Froggie Table Lamp
Froggie is a table lamp inspired by the double life of amphibians between land and water. The design captures the moment when a frog rises above the water surface. The eyes of Froggie serve as the two light sources, while the exposed body above the water forms the base. Both eyes are bendable, so the eye shapes can be adjusted to different positions to create varied lighting effects. A touch sensor button is placed in each nostril, so each light can be switched on and off separately. Froggie explores biomimicry as a source of playful design.
About Yongwook Seong
Yongwook Seong is an award-winning designer, whose interest lies in architecture, furniture, industrial design and etc.
Award Record
With this recognition, Yongwook Seong is a winner of 5 A' Design Awards. The awards span the editions from 2015 - 2016 to 2020 - 2021 of the A' Design Award & Competition.
About the A' Lighting Products and Fixtures Design Award
The A' Lighting Design Award is an international lighting design competition recognizing good lighting designs by best lighting designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to lighting designers, lighting architects, industrial design studios and lighting product manufacturers from all countries. Entries typically include chandeliers, pendant lights, wall sconces, table lamps, floor lamps and outdoor lights. Awarded lighting designs are published at https://dezigners.org/design-category/lighting
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/115547
- A' Design Award Page: https://competition.adesignaward.com/115547
- Media Showcase: https://www.designnewsroom.com/!115547
- Laureate Profile: https://dezigners.org/d/150139
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Froggie Table Lamp
- Function
- Table Lamp
- Category
- Lighting Products and Fixtures Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Electronics & Appliances
- Colors
- Olive Drab, Yellow Green, Dark Khaki, Dark Olive Green and White Smoke
- Images
- 5
The Recognition
- Laureate
- Yongwook Seong
- Country
- Canada
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #115547
Design Details
- Unique Properties
- Froggie is a desk lamp project that inspires playful creativity. It captures the very moment when a frog rises above water. The eyes are represented as lighting sources, and the exposed body above water as a base.
- Inspiration
- Froggie was inspired by "double life" of amphibians between land and water. Frogs have the permeable skin, which allows them to breathe through the skin in water. They also breathe through the nostrils above the water surface or on land.
- Research
- Froggie is to explore biomimicry in design. It attempts to translate "double life" of Amphibians into lighting design language.
- Challenge
- The most challenging part was to figure out proper representations for each design element, for example, how big its eyes should be proportional to the body, and how much its body should be shown, compared to the rest of its submerged part.
- Realization and Technology
- Froggie's eyes are made to be bendable. Each nostril is equipped with a touch sensor button where users can turn on and off each light.
- Operation and Interaction
- Users are able to manipulate its eye shapes by adjusting their positions, which could render various lighting effects.
- Project Duration and Location
- The project began in January 2021 and finished in January 2021 in Banff, Canada.
- Specifications
- Width 256 mm x Depth 165 mm x Height (max.) 310 mm *Sizes may vary
- Keywords
- Frog Lamp, Froggie Lighting, Frog Lighting
