Press Release
Nuscents Kaleidoscope Lipstick by En Ke and Yuancao Pan Receives the A' Design Award in Packaging Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes En Ke and Yuancao Pan for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Packaging Design category for Nuscents Kaleidoscope Lipstick by En Ke and Yuancao Pan, designed for Shanghai Youfei Cosmetics Co., Ltd. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Nuscents Kaleidoscope Lipstick
This product is a bold attempt to innovate and develop the packaging structure of makeup products! Bringing new ideas and directions for the design and development of makeup products. This product fits the 'Crossover design' product that young people love to communicate with interest and emotion. It can promote the development of the entire cosmetics industry in terms of brand culture, product function, environmental protection, and technological innovation. This product has won patents in China and the United States, as well as design awards in China and the United States!
About En Ke and Yuancao Pan
I am a Chinese designer, EN KE, and I am committed to brand design and packaging design; I advocate the cultural expression of "When the East meets the West" in design, and insist on originality in design, so as to promote social progress and development!
Award Record
This recognition makes En Ke and Yuancao Pan a winner of 2 A' Design Awards. All of the awards belong to the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/115479
- A' Design Award Page: https://competition.adesignaward.com/115479
- Media Showcase: https://www.designnewsroom.com/!115479
- Laureate Profile: https://dezigners.org/d/290697
- Further Information from the Laureate: http://www.nu-scents.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Nuscents Kaleidoscope Lipstick
- Function
- Kaleidoscope Lipstick
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- White Smoke, Gainsboro, Silver, Dark Gray and Medium Violet Red
- Images
- 5
- Client
- Shanghai Youfei Cosmetics Co., Ltd
The Recognition
- Laureate
- En Ke and Yuancao Pan
- Country
- United States of America
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #115479
Credits
- Team
- EN KE and YUANCAO PAN
Design Details
- Unique Properties
- Innovative application of cross-border packaging design, Design features: 1. Cultural innovation; 2.Functional innovation; 3.Environmental protection; 4. Technological innovation. The moment the Kaleidoscope lipstick is opened, it is separated into two products, "The lipstick belongs to the mum, and the Kaleidoscope belongs to the kid!" This product is a gift between mum and kid, as well as a gift between friends, lovers and relatives! This is a product warm your heart!
- Inspiration
- The inspiration comes from people is yearning for dreams and beauty. The kaleidoscope represents everyone is longing for beauty and dreams in childhood, while lipstick is people is pursuit of beauty after they grow up. Organically blending beauty and dreams, a single product has more functions!
- Research
- This product is a bold attempt to innovate and develop the packaging structure of makeup products! Bringing new ideas and directions for the design and development of makeup products. This product fits the "cross-border" product that young people love to communicate with interest and emotion. It can promote the development of the entire cosmetics industry in terms of brand culture, product function, environmental protection, and technological innovation. This product Environmental protection: not easily discarded packaging, greatly ease the waste generation, and has been put into the commodity market!
- Challenge
- Difficulty 1: How to create and find an intermediate that can express the brand concept of "dream and beauty". Difficulty 2: What kind of packaging can contain the common emotions of people under multiculturalism and resonate with most people?
- Realization and Technology
- The two products of lipstick and kaleidoscope are combined through innovative design and technology. The product structure stability problem, the collision problem between the glass material and the lipstick tube, and the heat preservation problem were solved.
- Operation and Interaction
- 1. Using a kaleidoscope as the outer packaging of the long lipstick, the two products are combined. 2. Open the top cover of the kaleidoscope to take out the built-in long lipstick. (See Figure 2) 3. Take out the long lipstick, put back the top cap of the kaleidoscope, and the kaleidoscope can be used again.
- Project Duration and Location
- The project started in Shanghai in January 2019 and was completed in Shanghai in October 2019. It was listed on the Chinese market in December 2019.
- Specifications
- Outer packaging size (kaleidoscope): length 18cm, diameter 3.6cm; Internal product size (lipstick): length 14cm, diameter 1.4cm.
- Keywords
- Kaleidoscope, lipstick, dream, beauty, crossover design
