Press Release
Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Goes to C-MAX Branding Identity Visual Upgrade by Fengnan Lin
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Fengnan Lin for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that C-MAX Branding Identity Visual Upgrade by Fengnan Lin, designed for C-Max, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding C-MAX Branding Identity Visual Upgrade
C-MAX Branding Identity is a visual identity program created for a technology company working in cloud computing and big data. The logo joins the letters CMAX with common code symbols, including angle brackets, a dash and an arrow, which stand for calculation and the ordered movement of data. Black expresses precision, while colorful auxiliary graphics suggest a bright world built with technology. The identity is applied to business cards, work cards, notebooks and canvas bags, using four-color printing and UV glazing.
About Fengnan Lin
He loves design! He is good at increasing brand equity by brand visual positioning and visual management and had been responsible for the e-commerce visual control of many multi-international brands.
Award Record
This recognition makes Fengnan Lin a winner of 2 A' Design Awards. The awards were granted in the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/114759
- A' Design Award Page: https://competition.adesignaward.com/114759
- Media Showcase: https://www.designnewsroom.com/!114759
- Laureate Profile: https://dezigners.org/d/292360
- Further Information from the Laureate: http://bit.ly/3rxRWbP
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- C-MAX Branding Identity Visual Upgrade
- Function
- Visual Upgrade
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dark Slate Gray, Lavender, Black, Dim Gray and Saddle Brown
- Images
- 5
- Client
- C-Max
The Recognition
- Laureate
- Fengnan Lin
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #114759
Credits
- Team
- Yingqiang Zhang and Liqing Xian
- Image Credits
- Designer Fengnan Lin,2020. Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.
Design Details
- Unique Properties
- The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
- Inspiration
- People's impression of programmers remains in residence，rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry. The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo.
- Research
- Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
- Challenge
- Looking for representative symbols and languages of computing classes.
- Realization and Technology
- Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
- Operation and Interaction
- Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
- Project Duration and Location
- Guangzhou,Guangdong Province,China,January 1,2020
- Specifications
- Note book:180mmx130mm; Canvas bag:320mmx390mm
- Keywords
- Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
