Press Release
Organic Rice Bag by Kazuo Fukushima and Haruka Takeuchi Is Granted the Silver A' Design Award in Packaging Design
Kazuo Fukushima and Haruka Takeuchi of Fudesign acknowledged for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Organic Rice Bag by Kazuo Fukushima and Haruka Takeuchi of Fudesign, designed for China State Farms Agribusiness Corp, has been granted the Silver A' Design Award in the Packaging Design category. The award was conferred within the 2021 - 2022 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Organic Rice Bag
This project is that packages the feelings of the makers who make delicious rice in Wuchang. The design idea is natural golden carpet. Created the design, which is associated with the scene where a vast rice field looks golden. The Package is a trimmed of a golden rice carpet. So the vacuum package shape is a block like cube. In addition, illustration of a duck is to prove organic farming. The design that simply packaged the value of organic farming in Wuchang.
About Kazuo Fukushima and Haruka Takeuchi
Shanghai no problem bland design co.ltd established in 2017, based in Shanghai. This is a total branding company based on graphic design. Job contents include brand logo design, packaging design, store design, and character design. The company concept is to pursue the essence of design and provide the most suitable design to the client. The CEO, Kazuo Fukushima, is Japanese. He has worked in Japan for 8 years and Shanghai for 13 years. He provides designs for global companies in China.
About Fudesign
Graphic design Base, Branding, LOGO, VI, Package design, Character design, Shop design
Award Record
This recognition makes Kazuo Fukushima and Haruka Takeuchi of Fudesign a winner of 3 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2021 - 2022 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/114666
- A' Design Award Page: https://competition.adesignaward.com/114666
- Media Showcase: https://www.designnewsroom.com/!114666
- Laureate Profile: https://dezigners.org/d/239915
- Further Information from the Laureate: https://mall.jd.com/index-1000351284.html
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Organic Rice Bag
- Function
- Bag
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Light Gray, Tan, Linen, Dark Slate Gray and Rosy Brown
- Images
- 5
- Client
- China State Farms Agribusiness Corp
The Recognition
- Laureate
- Kazuo Fukushima and Haruka Takeuchi
- Country
- China
- Brand
- Fudesign
- Recognition
- Silver A' Design Award
- Edition
- 2021 - 2022
- Design ID
- #114666
Credits
- Team
- Kazuo Fukushima, Haruka Takeuchi, Zhou Ying and Xu Xuehua
- Image Credits
- Image: Photographer zhu Jie
Design Details
- Unique Properties
- Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
- Inspiration
- There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
- Research
- Analysis of boutique supermarkets where products are sold. Competitive analysis for internet sales. Analysis for targets in the market. Package analysis for the Japanese rice market.
- Challenge
- The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
- Realization and Technology
- The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked. The rice is printed in gold to express a brilliant image.
- Operation and Interaction
- First, analyze the market and understand the current situation Second, target analysis to verify what kind of design consumers will like. Third, brand analysis compare with competitors. Fourth, develop creative ideas. Fifth, original design. Sixth, sample production, color check, etc. Finally, check the finished product.
- Project Duration and Location
- The project started in September 2019 and finished in September 2020 in Shanghai.
- Specifications
- The first layer: vacuum packed Surface: matte. Width 100mm x Depth 200mm x Height 50mm 500g
- Keywords
- Organic, Rice, Package, China, Duck
