Press Release
Radoslav Dostal Is Honored with the Silver A' Design Award for Amarico Logo and Packaging in Packaging Design
Radoslav Dostal honored for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Amarico Logo and Packaging by Radoslav Dostal, designed for Amàrico, has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Amarico Logo and Packaging
Amarico is a label and packaging design created for an Italian aperitif. The design uses botanical motifs to reflect the fragrant, complex and natural ingredients of the beverage. The illustrations were drawn with digital crayons, and individual herbs were arranged into a mirrored composition inspired by decorative art. Contemporary hand made fonts accompany the imagery. A single label wraps the bottle and joins the logo and highlighted text with gilded outlines of herbs. The bottle measures 70 by 70 by 240 millimetres.
About Radoslav Dostal
Little Greta, a little-but-great team of creatives and developers, good-karma believers, fair players and dre- amers-but-doers helping brands launch, relaunch and grow. They provide a complete design and marketing communication service, with specialties in digital media, graphic design, multimedia and copywriting and conceptualisation. Through their new project LG Dev, they offer best in class programmer/developer teams to make the most complex content development project, come to life. AR, VR, 3D... it’s what they do.
Award Record
Radoslav Dostal is a winner of 3 A' Design Awards, including this recognition. The awards span the editions from 2017 - 2018 to 2020 - 2021 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/114557
- A' Design Award Page: https://competition.adesignaward.com/114557
- Media Showcase: https://www.designnewsroom.com/!114557
- Laureate Profile: https://dezigners.org/d/218063
- Further Information from the Laureate: http://bit.ly/34iNF1S
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Amarico Logo and Packaging
- Function
- Logo and Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Light Gray, Saddle Brown, Gray, Sienna and Dim Gray
- Images
- 5
- Client
- Amàrico
The Recognition
- Laureate
- Radoslav Dostal
- Country
- Czech Republic
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #114557
Credits
- Team
- Radoslav Dostal, Tomas Nedved, Jan Blazek
- Image Credits
- Photographer: Julius Filip
Design Details
- Unique Properties
- The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.
- Inspiration
- The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.
- Research
- Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.
- Challenge
- The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.
- Realization and Technology
- When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.
- Operation and Interaction
- The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.
- Project Duration and Location
- The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.
- Specifications
- 70 mm x 70 mm x 240 mm
- Keywords
- Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional
