Akbank ATM Automated Teller Machine by Akbank T.A.S Wins the Silver A' Design Award in Interface, Interaction and User Experience Design

Akbank T.A.S acknowledged for interface, interaction and user experience design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ Akbank ATM Automated Teller Machine by Akbank T.A.S, designed for Akbank, has been granted the Silver A' Design Award in the Interface, Interaction and User Experience Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Akbank ATM Automated Teller Machine

Akbank ATM is a web-based interface designed for automated teller machines. The interface is shown on screens of 1024 by 768 pixels and supports several languages, including English, German, Russian and French. A personalized dashboard presents content based on user behavior patterns and financial decision models. Simple layouts and clear information help users follow each step. The mobile-like approach uses familiar interactions, and the average transaction takes about ten seconds less than before.

Award Record

With this recognition, Akbank T.A.S is a winner of 2 A' Design Awards. The awards span the editions from 2019 - 2020 to 2020 - 2021 of the A' Design Award & Competition.

About the A' Interface, Interaction and User Experience Design Award

The A' Interface Design Award is an international design competition recognizing good user interface designs by the best UI/UX designers worldwide. The competition is organized within the A' Design Award & Competition and is open to interface designers, interaction designers, user experience designers and digital product designers from all countries. Entries typically include websites, mobile applications, software interfaces, game interfaces, wearable interfaces and virtual reality interfaces. Awarded interface designs are published at https://dezigners.org/design-category/interface

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/114208
A' Design Award Page: https://competition.adesignaward.com/114208
Media Showcase: https://www.designnewsroom.com/!114208
Laureate Profile: https://dezigners.org/d/272182
Further Information from the Laureate: http://www.akbank.com/

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Akbank ATM Automated Teller Machine
Function: Automated Teller Machine
Category: Interface, Interaction and User Experience Design
Discipline: Communication Design
Industry: Software
Colors: Red, Light Gray, Crimson, Gainsboro and Indian Red
Images: 5
Client: Akbank

The Recognition

Laureate: Akbank T.A.S
Country: Turkiye
Recognition: Silver A' Design Award
Edition: 2020 - 2021
Design ID: #114208

Credits

Team: Dilara Gül, Gizem Öncü, Ayhan Arslan, Anıl Emmiler, Mete Eraydın, Itır Akel, Akbank Design and Development Team and R/GA London Team
Image Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020.; Illustrator Akbank Design Studio, Akbank ATM, 2020. Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020

Design Details

Unique Properties: Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
Inspiration: The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
Research: With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
Challenge: While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
Realization and Technology: The design was developed as web-based with multiple language options like English, German, Russian, French, etc. Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js
Operation and Interaction: Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
Project Duration and Location: The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
Specifications: 1024px X 768px screens within an Automated-Teller-Machine device
Keywords: Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking