Press Release
The Smell of Book Sales Office by YLH Design Wins the Golden A' Design Award in Interior Space and Exhibition Design
YLH Design honored for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that The Smell of Book Sales Office by YLH Design has been granted the Golden A' Design Award in the Interior Space and Exhibition Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About The Smell of Book Sales Office
The Smell of Book is a sales office interior located in Chengdu, China. The design uses the form and lines of the traditional Chinese book scroll as an art installation. The scroll shape also acts as the main circulation line, guiding visitors from the sales office on the second floor down to the model room on the first floor. Materials include mirror stainless steel, metal, acrylic, white stone, curved mirror and terrazzo. Large French windows reduce visual barriers and link the interior with the outdoor scenery.
About YLH Design
YLH Design is headquartered in Beijing, founded by Zhang Yun, Zhang Lang and Zhang Huai.YLH pays attention to the function of space and reflects humanistic care. It brings poetry, carefree, moving and happiness to the people who live in the space, and expands their life dimension.
Award Record
YLH Design is a winner of 1 A' Design Award, including this recognition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/114197
- A' Design Award Page: https://competition.adesignaward.com/114197
- Media Showcase: https://www.designnewsroom.com/!114197
- Laureate Profile: https://dezigners.org/d/292123
- Further Information from the Laureate: https://mp.weixin.qq.com/s/ASa6TSy4LaPNBNg01eU3Bw
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Smell of Book Sales Office
- Function
- Sales Office
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Light Gray, Silver, Dark Slate Gray, Lavender and Dim Gray
- Images
- 5
The Recognition
- Laureate
- YLH Design
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #114197
Credits
- Team
- Zhang Yun, Zhang Huai and Zhang Lang
- Image Credits
- All photos by Silsail Vision
Design Details
- Unique Properties
- This project combines the elements of the book to create a scholarly atmosphere, which has enriched the core of the space. Some special materials have been used to involve multi-level aesthetic experience, which is simple but impressive, so that the minds of visitors can be washed and sorted out here. The natural form, line and format of the book scroll are used as artistic installation, which is also the main line that runs through the whole sales office. It expresses simplicity, creativity and integrity in design.
- Inspiration
- This project is inspired by the 5000-year Chinese history .The ups and downs of the book scroll are just like the waves of the long river of history. It is magnificent and solemn, and shows an artistic conception.
- Research
- Before the start of the project, a lot of surveys about Chinese scrolls were done, including the appearance of the scrolls and the choice of scroll text, and the display form of the scrolls has also been studied , so that this element can penetrate the entire space. Finally the desired effect has been achieved.
- Challenge
- The sales office is on the second floor, while the model room is on the first room. The difficulty of the project lies in how to naturally lead customers from the second floor to the first floor to visit the model room. The design team has come up with many ways, and finally decided to use the idea of book scroll. Taking the book scroll as the space moving line, and a scenic spot, so that customers can follow the direction of the book scroll and naturally go downstairs
- Realization and Technology
- Technology: stainless steel seamless welding, metal cutting, art hidden line fishing technology Material: mirror stainless steel, metal, acrylic, white stone, curved mirror, terrazzo
- Operation and Interaction
- Usually when people walk in the space, their vision tends to focus on the limited place, because there are too many visual obstacles in the space. In this project, the French windows are widely used for getting rid of too many indoor obstructions, and the style of interior design echoes with the outdoor scenery, so that people's vision in the space is very wide, there is no dead corner. People will have a more immersive and harmonious experience in the space.
- Project Duration and Location
- The project started in May 2020 in Chengdu China and finished in September 2020.
- Keywords
- interior design, interior space, sales office, Asia, Chinese elements
