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DesignNewswire · COMO, Italy ·

ISY Sanya International Electronic Music Festival by Chengfu Wang, Gaokang Dong and Jian Qu Is Granted the Silver A' Design Award in Event and Happening Design

Chengfu Wang, Gaokang Dong and Jian Qu acknowledged for event and happening design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Event and Happening Design category for ISY Sanya International Electronic Music Festival by Chengfu Wang, Gaokang Dong and Jian Qu, designed for Wws (beijing) Cultural Propagation Co., Ltd. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About ISY Sanya International Electronic Music Festival

Isy Music Festival is an ultra large music festival in China. Every year, Isy organizes this global carnival with the tropical atmosphere of Hainan Island. Isy 2019 NYE has created a new set of IP— “Deer Man” —from the legendary design of the sea, sky, and mountains in Sanya, China, and integrated the story of love and natural power into its iconic stage design, making it the most Innovative music festival in China.

About Chengfu Wang, Gaokang Dong and Jian Qu

In a more diverse social environment, more fragmented media, faster science and technology, will constitute a communication design challenge.

Award Record

This recognition makes Chengfu Wang, Gaokang Dong and Jian Qu a winner of 1 A' Design Award.

About the A' Event and Happening Design Award

The A' Event Design Award is an international event design competition recognizing good event designs by leading event designers and organizers worldwide. The competition is organized within the A' Design Award & Competition and is open to event designers, corporate event planners, wedding planners and festival organizers from all countries. Entries typically include trade fairs, award ceremonies, festivals, conferences, exhibitions and concerts. Awarded event designs are published at https://dezigners.org/design-category/event

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
ISY Sanya International Electronic Music Festival
Function
Festival
Category
Event and Happening Design
Discipline
Service Design
Industry
Branding & Advertising and Arts
Colors
Lime, Dark Green, White and Black
Images
5
Client
Wws (beijing) Cultural Propagation Co., Ltd

The Recognition

Laureate
Chengfu Wang, Gaokang Dong and Jian Qu
Country
China
Recognition
Silver A' Design Award
Edition
2020 - 2021
Design ID
#114039

Credits

Team
wang chengfu, dong gaokang, qu jian, bai mudi and wang yanmei
Image Credits
wang chengfu/dong gaokang/wws/2020

Design Details

Unique Properties
ISY Music Festival is an ultra large music festival in China. Every year, ISY organizes this global carnival with the tropical atmosphere of Hainan Island. ISY 2019 NYE has created a new set of IP “Deer Man” from the legendary design of the sea, sky, and mountains in Sanya, China, and integrated the story of love and natural power into its iconic stage design, making it the most Innovative music festival in China.
Inspiration
ISY3.0 joins hands with the Fireworks Theatre to make music and fireworks resonate together. ISY is to tell you that not every music festival has a top fireworks show. Mountains, green undulating fireworks depict the shape of mountains in the night sky, matching the lights and the large screen of the stage. It is as if magnificent mountains are before eyes.
Research
The biggest highlight of isy3.0 is the perfect combination of immersive stage with a sense of science and technology, grand fireworks ceremony, hundreds of UAV performances and isy custom show, creating a world-class new year resort label. Isy is the most unique world-class New Year Carnival experience of young. Isy3.0 fireworks show combines the full vision of a new brand, connecting music and fireworks special effects. At the same time, fireworks are perfectly combined with large screen performance in terms of color, design and arrangement, presenting a 3D visual feast for the audience. With a longer discharge time, it will be the best fireworks discharge in China.
Challenge
Isy3.0 continues the theme of "love" and runs through the concept of shining love. This music festival continues to focus on the four story lines of "mechanical forest-d planet", "journey of exploration", "gate of time and space" and "rebirth", and combines the depth of vision, hearing and touch of the main stage of the gate of time and space to tell the story of deerman's search for "love" on the earth for music fans. The story of Luren is regarded as the spiritual core of isy brand, which fully interprets the strong relevance among the grand ceremony, city, culture and tourism.
Realization and Technology
This isy3.0 has created an amazing space-time futuristic stage in the inheritance, providing a nearly surrounded immersive stage experience for river, top-level presentation of closed-loop sound field and lighting effect, and interaction between artists and river, which has ignited all the hot and restless DNA in this cross university. Isy3.0 presents an unforgettable immersive audio experience to music fans as the first gift of the new year. In the burst of the electric melody, led the audience to open fire, together in the dynamic sound wave to meet the new and hot 2020.
Operation and Interaction
ISY3.0 joins hands with the Fireworks Theatre to make music and fireworks resonate together. ISY is to tell you that not every music festival has a top fireworks show. Mountains, green undulating fireworks depict the shape of mountains in the night sky, matching the lights and the large screen of the stage. It is as if magnificent mountains are before eyes. Sea, blue expansive fireworks, depicts the shapes of marine life for you. The fireworks make the waves of the sea magnificent and vivid. Sky, the birds’ freedom is shown by fireworks and display their wings straight up 90,000 miles, which perfectly illustrates the unruly pursuit of Ravers.
Project Duration and Location
2020.01.01 sanya china
Keywords
Magic, mystery, gorgeous, music, future

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