Press Release
Bronze A' Design Award in Interior Space and Exhibition Design Goes to Wenzhong Liquor Experience Center by Liuqiang Feng Zhibo Gong
Liuqiang Feng Zhibo Gong recognized for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Interior Space and Exhibition Design category for Wenzhong Liquor Experience Center by Liuqiang Feng Zhibo Gong, designed for Hope Interior Design. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Wenzhong Liquor Experience Center
Wenzhong Liquor is an experience center built inside a distillery workshop in Zunyi. A plank road connects the visitor route and links the brewing craft hall, the company culture hall, the wine storehouse trail, the central bar and the tasting area. The red tone of local Danxia stone and of sorghum, the brewing grain, guides the color scheme. Cement, steel and modern rammed earth form the interior surfaces, and these materials also resist fire. The original factory frame is low, so a second floor was opened in the core area to gain height and spatial presence.
About Liuqiang Feng Zhibo Gong
Xin Ma, senior interior designer, the co-founder, executive deputy general manager and design director of Touch Design. He graduated from the engineering management major of Tianjin University. As the brand initiator of Touch Design, a comprehensive service organization dedicated to dedicated to providing integrated design and construction solutions for high-end private houses, commercial and office Spaces in China, Xin Ma has more than 12 years of experience in interior design. He respects and inspires every designer to have the ideal of design and the courage to practice design.
Award Record
Liuqiang Feng Zhibo Gong is a winner of 1 A' Design Award, including this recognition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/113274
- A' Design Award Page: https://competition.adesignaward.com/113274
- Media Showcase: https://www.designnewsroom.com/!113274
- Laureate Profile: https://dezigners.org/d/290220
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Wenzhong Liquor Experience Center
- Function
- Experience Center
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dim Gray, Dark Slate Gray, Dark Olive Green, Gray and Dark Gray
- Images
- 5
- Client
- Hope Interior Design
The Recognition
- Laureate
- Liuqiang Feng Zhibo Gong
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #113274
Credits
- Team
- Liuqiang Feng, Zhibo Gong and Dan Li
- Image Credits
- Photographer Old Blue, Wenzhong Liquor, 2020.
Design Details
- Unique Properties
- In terms of technique, the designer extracted the red main color of the local unique red Danxia stone and wine making raw material sorghum, supplemented by the water waves of Chishui River and the popular expression of liquor making technology and Chinese traditional 24 solar terms. Through the use of cement, steel and modern rammed earth, it conveys the architectural interior flavor of the integration of local culture and traditional brewing techniques with modern industry.
- Inspiration
- Due to the relatively mature tour and exhibition of French and Italian wineries, the design team has obtained the experience spirit of those who are keen on wine culture to come to the winery from afar, so that more people can visit Wenzhong Liquor and spread the brewing culture of Jiang-flavour Chinese spirits.
- Research
- The owner Wang family is a local business family, who established the current Wenzhong Liquor through acquisition and reorganization in 2010. After ten years of continuous investment and continuous brewing, its production of Wenzhong Jiang-flavour Chinese spirits has reached the local well-known level. Therefore, with the increasing number of customers visiting the winery, the company needs to improve the supporting space to meet the customer's tour experience.
- Challenge
- Because the project is located in a self-built factory building, the original structure is limited in height. Therefore, the designer opened the second floor in the core area to solve the building power sense that the space does not have. In view of the flammability of liquor, non combustible or flame retardant materials such as cement and steel are selected to organize the indoor interface structure, presenting the entire combination space of industrial sense and modern style.
- Realization and Technology
- In terms of function, the designer connects the tour line through the plank road, sets up the brewing craft hall, enterprise culture hall, wine storehouse visiting trail, central bar and tasting area, so as to let visitors understand the family brewing culture.
- Operation and Interaction
- The center area uses the 28 meters times 18 meters space planning of the building as the core exchange area, the closed wine jars display and sea-viewing platform, and divides the building span of 30 meters as the wine jars sea area.
- Project Duration and Location
- The project started in March 2020 in Zunyi and finished in October 2020 in Zunyi.
- Specifications
- The interior of the building is a standard production workshop with a span of 78 meters and a width of 28 meters, which is a frame structure. The entrance hall is compressed into a relatively enclosed space with small and micro permeability. It is divided into exhibition area and storage room.
- Keywords
- Interior, Commercial, Experience Center, Jiang-flavour Chinese spirits, Artistic, Fashionable, Modern Style, Industrial Sense
