Press Release
Silver A' Design Award in Photography and Photo Manipulation Design Goes to Apex Photography by Yicheng Feng
Yicheng Feng recognized for photography and photo manipulation design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Apex Photography by Yicheng Feng has been granted the Silver A' Design Award in the Photography and Photo Manipulation Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Apex Photography
Apex is a fine art landscape photography series that examines the organic forms and textures of a mountain peak. The images were captured at the summit of the Jade Dragon Snow Mountain in Yunnan Province, China, at an altitude of 4280 meters. The rock formations create a contrast between ordered complexity and simplicity, offering a different perspective on natural beauty. The photographs were taken handheld with one digital camera and a single prime lens, then processed and retouched digitally. Apex is intended as a serene and meditative medium for viewers.
Award Record
Yicheng Feng is a winner of 2 A' Design Awards, including this recognition. The awards span the editions from 2018 - 2019 to 2020 - 2021 of the A' Design Award & Competition.
About the A' Photography and Photo Manipulation Design Award
The A' Photography Design Award is an international photography competition recognizing good photographic creations by best photographers worldwide. The competition is organized within the A' Design Award & Competition and is open to photographers, photojournalists, advertising agencies and digital artists from all countries. Entries typically include portraits, landscapes, still lifes, photojournalism, fashion shots and architectural images. Awarded photography designs are published at https://dezigners.org/design-category/photography
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/112465
- A' Design Award Page: https://competition.adesignaward.com/112465
- Media Showcase: https://www.designnewsroom.com/!112465
- Laureate Profile: https://dezigners.org/d/242006
- Further Information from the Laureate: http://www.tigerfeng.cn
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Apex Photography
- Function
- Photography
- Category
- Photography and Photo Manipulation Design
- Discipline
- Communication Design
- Industry
- Arts and Entertainment
- Colors
- Gainsboro, Light Gray, Dark Gray, Silver and Gray
- Images
- 5
The Recognition
- Laureate
- Yicheng Feng
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #112465
Credits
- Image Credits
- Creator/Photographer Yicheng Feng, Apex, 2020.
Design Details
- Unique Properties
- "Apex" is an a fine art photography series reflecting on the entropic nature of organic forms an patterns, a contrast to the rigidity of social structures and routine lifestyles, while being presented in a setting that is pristine and offers a sense of serenity. The forms of the rocks on the mountain forms the perfect juxtaposition between ordered complexity and simplicity, forming a different perspective on natural beauty.
- Inspiration
- The presence of these naturally occurring megastructures leads me to reflect on the progression of human civilization, and where nature fits in to our ever-growing societies. As Andrew Warhol once stated, "Land really is the best art." These thoughts subsequently inspired me to capture the rich terrain of the Jade Dragon Snow Mountain in Yunnan, China, with a different approach and perspective to express nature and natural landscape.
- Research
- The scenes were captured at the peak of the Jade Dragon Snow Mountain in Yunnan Province, China. At the altitude of 4280m, the open space offers an experience that is serene, tranquil, and breathtaking. The photography series was created with the notion of utilizing the images as a meditative medium for viewers, primarily as an escape from this age of information overflow as well as this exceptionally stressing time, which many are facing right now around the globe.
- Challenge
- At the altitude of over 4000m, breathable air becomes rather thin, and this posed a challenge as it limits the amount of equipment one can carry up to the peak, as well as the amount of oxygen supply. In addition, the climate is rather unpredictable around the time of shooting, which added to the difficulty of getting decent shots. To reduce the load, the photographer opted for just one DSLR camera and two lenses, also making room for more oxygen supply, allowing for a longer shoot time.
- Realization and Technology
- This photography series was shot on a Canon 5D Mark III with an EF 135mm f/2 lens. The shots were achieved handheld and has gone through general processing in Adobe Lightroom, with detail retouching done in Adobe Photoshop.
- Operation and Interaction
- This photograph series aims to establish a 'pure' and 'serene' atmosphere, allowing the viewers to enter a state of meditation, bring them a peace of mind, as well as appreciate the minimalistic aesthetic and gorgeous organic geographical textures that nature presents to us.
- Project Duration and Location
- The project started in July 2020 in Lijiang, Yunnan Province, China, and was wrapped up in December 2020 in Shanghai, China.
- Specifications
- All images are in a digital format, and are available at 3840*3840px, 300dpi.
- Keywords
- Photography, Landscape, Tranquility, Serenity, Meditation, Minimalism
