Press Release
DeliPeruano Signature Packaging by Carla Filomeno Tejeda Receives the Silver A' Design Award in Limited Edition and Custom Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Carla Filomeno Tejeda for limited edition and custom design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that DeliPeruano Signature Packaging by Carla Filomeno Tejeda, designed for DeliPeruano, has been granted the Silver A' Design Award in the Limited Edition and Custom Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding DeliPeruano Signature Packaging
DeliPeruano Signature is a Premium Pisco Pairing Kit made with selected botanicals. Its packaging design combines a minimalist and traditional style at the same time. The cleanness and elegance, together with the use of silver ink, denote the purity and high quality of the products, while the handcrafted textures and materials refer to the tradition of this Peruvian liquor. In general, the design of the bottle and the other elements of the box allow showing and highlighting the attributes of the product, achieving a sensory experience that makes it unique and desirable.
About Carla Filomeno Tejeda
Peruvian graphic designer with 18 years of expertise, specializing in visual identity, branding and editorial design. Her work tends to have a clean, minimalist style. She focuses on brands and what makes them unique for their users, communicating their essence in a precise and innovative way. Her work has been shown in two graphic design exhibitions. She is also a professor of graphic design at UPC University in Lima.
Award Record
This recognition makes Carla Filomeno Tejeda a winner of 1 A' Design Award.
About the A' Limited Edition and Custom Design Award
The A' Limited Edition Design Award is an international design competition recognizing best limited edition products by leading brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to limited edition designers, custom design professionals, luxury brands and established companies from all countries. Typical entries include limited edition products, bespoke watches, custom furniture, bespoke jewelry, personalized fashion collections and modified automobiles. The awarded limited edition designs are published at https://dezigners.org/design-category/limited-edition
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/111763
- A' Design Award Page: https://competition.adesignaward.com/111763
- Media Showcase: https://www.designnewsroom.com/!111763
- Laureate Profile: https://dezigners.org/d/288031
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- DeliPeruano Signature Packaging
- Function
- Packaging
- Category
- Limited Edition and Custom Design
- Discipline
- Communication Design
- Industry
- Luxury and Arts
- Colors
- Gray, Dim Gray, Black, Dark Olive Green and Rosy Brown
- Images
- 5
- Client
- DeliPeruano
The Recognition
- Laureate
- Carla Filomeno Tejeda
- Country
- Peru
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #111763
Credits
- Image Credits
- Photographer: Jürgen Korn, 2018.
Design Details
- Unique Properties
- DeliPeruano Signature is a Premium Pisco Pairing Kit made in a limited edition with selected artisanal botanicals. Its package design combines a minimalist and traditional style to convey its value and uniqueness, making it desirable to the user. Cleanliness and elegance denote the purity and high quality of the products, through the use of typography, black and silver ink printed directly on the bottles and small details such as textures and fine finishes. Graphic details, antique-style illustrations and rustic materials refer to the tradition and craftsmanship of this Peruvian liqueur.
- Inspiration
- This product needed to be shown as something unique and desirable, standing out among the other piscos in Peru. That's why I chose a minimalist and elegant graphic design printed directly on the bottle instead of the common paper label, to showcase the product's attributes, combined with handcrafted and recycled materials that add a sensorial experience. For the typography and graphic details, I did a visual research and took inspiration from old Peruvian stamps and liquor labels, as well as old engraved botanical illustrations.
- Challenge
- The most difficult part of this project was the production possibilities for the results desired, the materials and the small number of editions. It required an uncommon type of production for this type of goods and it was difficult to get a quality silkscreen with an artisan producer and with a graphic design of such small dimensions. I overcame it doing a lot of research, testing and design adjustments.
- Realization and Technology
- For the packaging design, the designer chose different materials such as glass bottles with cork lids, a handcrafted box made with reused wood, kraft paper, adhesive paper and jute rope, as well as silver ink and other fine finishes. Different printing systems were used for the production: direct screen printing on the bottles, screen printing on wood on the outside and inside of the box, and offset printing for the complementary materials such as labels, hangtag and leaflet.
- Operation and Interaction
- The kit’s box comes with a hanging tag on the outside as an introduction to the product. Once opened, user finds an elegant black envelope containing a welcome brochure. Next is the Pisco bottle with a minimal printed design that allows to see the purity and transparency of the liquor. Its white back label contains detailed information about the product. In a closed compartment are the botanical jars with their name printed on them. On the wooden lid you can see the logo and the edition number.
- Project Duration and Location
- The project was started in January and finished in April 2018, in Lima, Peru.
- Specifications
- The box measures 17 x 14 x 38 cm. Pisco bottle measures 6 x 31 cm. The glass jars measure 4 x 9 cm each.
- Keywords
- packaging, liquor, limited edition, handcrafted, minimalist design, graphic design
