Press Release
Green Light Tea Garden Packaging by Ren Huang Fang Receives the Golden A' Design Award in Packaging Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Ren Huang Fang for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Green Light Tea Garden Packaging by Ren Huang Fang, designed for Green Light Tea Garden, has been granted the Golden A' Design Award in the Packaging Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Regarding Green Light Tea Garden Packaging
Green Light Tea Garden is a packaging design for organic tea. The paper is made from used tea leaf residue and recycled tea bag paper. The handmade long fiber paper is printed with environmentally friendly ink. The illustrations show four native animals of Pinglin, Taiwan: the collared owlet, the Formosan muntjac, the Swinhoe pheasant and the emerald green tree frog. Each animal is placed in a local setting of cloud, mountain, forest and water. The packaging includes a gift box and a smaller bag, and explains the link between organic tea and the protection of nature.
About Ren Huang Fang
The onebook design studio from Taiwan mainly serves brand packaging design, so that companies and consumer groups can understand the product characteristics and design texture when purchasing products. This is the meaning of our existence and increase product sales and favorability.
Award Record
Ren Huang Fang is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/111464
- A' Design Award Page: https://competition.adesignaward.com/111464
- Media Showcase: https://www.designnewsroom.com/!111464
- Laureate Profile: https://dezigners.org/d/284765
- Further Information from the Laureate: https://www.behance.net/gallery/100400435/-Green-Light-Tea-G
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Green Light Tea Garden Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Silver, Dark Gray, Black, Light Gray and Light Slate Gray
- Images
- 5
- Client
- Green Light Tea Garden
The Recognition
- Laureate
- Ren Huang Fang
- Country
- Taiwan (China)
- Recognition
- Golden A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #111464
Credits
- Team
- pang chih sung and chiu li chi
Design Details
- Unique Properties
- The packaging material is designed to protect environment and indigenous species. It is made of used tea leaf residue as well as tea bag paper. Its illustration technique combines the four creatures in Pinglin (Collared Owlet, Formosan muntjac, Lophura swinhoii, Emerald green tree frog) and integrates them into the local environment (Cloud, Mountain, Forest, Water). The packaging is finally printed with eco-friendly ink, providing the feeling of a symbiosis between world and nature.
- Inspiration
- Green Light Tea Garden is located in the upper region of the Feicui Reservoir, where the Beishi River springs in Pinglin, Taiwan. The founder uses organic plants as well as indigenous species to protect and promote the natural environment. To echo the spirit of environmental protection, the paper used in the packaging is made of recycled tea bag paper and tea dregs.
- Research
- The founder promotes environment protection spirit by using organic plants and indigenous species at the same time. The packaging production also adheres to the same spirit by making use of tea dregs and tea bag paper. Along with the simple and easy-to-understand illustrations of indigenous animals integrated to the local natural environment printed on the package with environmentally friendly ink, everyone can become aware that Green Light Tea Garden cares for the environment.
- Challenge
- In response to the spirit of environmental protection, the packaging use tea leaf residue that has to be produced into paper. The production process must overcome the combination of filtered tea leaf residues and handmade paper, and also environmentally-friendly ink printing on handmade long-fiber paper. It requires a substantial amount of time and paper mill research and development, as well as continuous experimentation on printing techniques, because it is fairly different from the general material technology and production. By doing so, Green Light Tea Garden promotes the environmental protection spirit.
- Realization and Technology
- Tea leaf residue is used to make the packaging material. The production process must integrate filtered tea residue and handmade paper. Environmentally-friendly ink is then printed on the handmade long fiber paper, adhering to the spirit of environment protection.
- Operation and Interaction
- Use organic tea for the protection of the environment and local fauna, and through the packaging design, inform everyone of the importance of organic tea for caring for the environment.
- Project Duration and Location
- Completed in May 2020 and exhibited in Pinglin, Taiwan in July 2020
- Specifications
- gift box：Width 246 mm x Depth 256 mm x Height 100 mm bag：Width 94 x Height 103 mm Paper use: tea residue paper/grain paper
- Keywords
- green light tea garden，eco-friendly organic tea，onebook design，taiwan，pinglin，ren huang fang
