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Press Release

DesignNewswire · COMO, Italy ·

HBI Ceramiche Operational HQ by Po Yang Chu Receives the Silver A' Design Award in Interior Space and Exhibition Design

The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Po Yang Chu for interior space and exhibition design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that HBI Ceramiche Operational HQ by Po Yang Chu, designed for Hbi Architects Milano, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding HBI Ceramiche Operational HQ

HBI Ceramiche is a corporate headquarters interior that also serves as a service center and an exhibition center. The facade is 17 meters high and 32 meters wide. A void shaped as a patio forms the core of the plan. Stepped elements create the exhibition platform, the stage and the seating, and the same stepped composition shapes the facade, so interior and exterior read as one form. Rock slabs are widely used as paving for an integrated surface. A small canteen was added for staff and visiting clients.

Award Record

This recognition makes Po Yang Chu a winner of 7 A' Design Awards. The awards were granted in the 2020 - 2021 edition of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
HBI Ceramiche Operational HQ
Function
Operational HQ
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Dark Gray, Gray, Light Gray, Gainsboro and Dim Gray
Images
5
Client
Hbi Architects Milano

The Recognition

Laureate
Po Yang Chu
Country
China
Recognition
Silver A' Design Award
Edition
2020 - 2021
Design ID
#111336

Credits

Image Credits
CREDITS belong to HBI ARCHITECTS MILANO, 2018.

Design Details

Unique Properties
The overall layout of the space has a sense of hierarchy, forming the beauty of dynamic rhythm, and focusing on the space in the opening and closing, creating a harmonious and orderly space experience. With a new creative concept, show the exquisite exhibition hall of high style.
Inspiration
The main design concept of this case is to shape the "empty" ladder and platform, to shape the multi-functional communication space inside, to form the shape appearance of the facade outside, from which the interior and the exterior become one, to construct the creative visual space in the multi-compound structure.
Research
The design key of this project is 17 meters high, 32 meters wide facade performance, the main design concept to the case for the shape of "empty(Void as patio)" ladder and platform.The use of "Wall as the Volume" became the layout of the brands.The Patio is composed of the exhibition platform, stage, seat and other elements composed by "ladder", which becomes the "Void as patio" field of multi-function communication space, and forms the facade according to the composition of "ladder".The overall layout of the space has a sense of hierarchy, HBAR, as the "public art" by the green pool of the park, echoes the EXHIBITION hall of HBI headquarters.With a new creative concept, show the exquisite...
Challenge
Fixing the problem with employees' and coming clients' lunch problem, the service center extends to build a small canteen. To keep in line with the overall design concept, the canteen owns the modern and practical functions meantime.
Realization and Technology
A large number of rock slab paving applications are used to realize the integrated expression of space.
Operation and Interaction
HBI CERAMICHE Operational HQ, serving as a service center and exhibition center, welcoming the clients from worldwide.
Project Duration and Location
The project finished at 17th, October, 2018 in Foshan, China, and the duration was 180 days.
Specifications
The courtyard is composed of the exhibition platform, stage, seat and other elements composed by "ladder", which becomes the "empty" field of multi-function communication space, and forms the facade according to the composition of "ladder". The exterior facade becomes the dynamic cortex projecting outward from the interior space, making the interior and exterior merge into one.
Keywords
HBI Headquarters, Empty, Exquisite

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