Lazarus Effekt Campaign Illustrations by Lara Wilkin Wins the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design

Lara Wilkin acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Lazarus Effekt Campaign Illustrations by Lara Wilkin has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Lazarus Effekt Campaign Illustrations

Lazarus Effekt is a set of campaign illustrations created for a cross-media awareness campaign about the Lazarus effect. The Lazarus effect, a term coined by paleontologist David Jablonski, describes the rediscovery of a life form once considered lost or extinct. The illustrations show plants and animals that have been found again. Each figure is drawn as a black and white vector graphic and is rich in detail, so viewers can discover more with a longer look. The large prints act as a visual key that links posters, flyers, banners and information graphics.

About Lara Wilkin

Lara Wilkin born in Gladbeck, Nordrhein-Westfalen (NRW) is a Graphic Designer, Illustrator and Scenographer from Germany who is specialized and focused on profounded and social Illustrations and Vector Illustrations full of details. She got the Bachelor of Arts in “Design-Media-Communikation“ and the Master of Arts at the subject area of “Scenography and Communication“ at the University of Applied Science and Arts - Fachhochschule Dortmund. Information graphics are also a great area of interest for Ms. Wilkin. She likes to take the viewer of their work on a journey, provocative trips, insightful and informative trips - trips into the details.

Award Record

With this recognition, Lara Wilkin is a winner of 3 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2020 - 2021 editions of the A' Design Award & Competition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/111279
A' Design Award Page: https://competition.adesignaward.com/111279
Media Showcase: https://www.designnewsroom.com/!111279
Laureate Profile: https://dezigners.org/d/235016
Further Information from the Laureate: https://www.behance.net/LaraWilkin

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Lazarus Effekt Campaign Illustrations
Function: Campaign Illustrations
Category: Graphics, Illustration and Visual Communication Design
Discipline: Communication Design
Industry: Branding & Advertising and Arts
Colors: Silver, Dark Gray, Gray, Dim Gray and Light Gray
Images: 5

The Recognition

Laureate: Lara Wilkin
Country: Germany
Recognition: Bronze A' Design Award
Edition: 2020 - 2021
Design ID: #111279

Credits

Image Credits: Lara Wilkin

Design Details

Unique Properties: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life. The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect. The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components. The large prints attract attention, you can't overlook them.
Inspiration: The Lazarus effect is a largely neglected and largely unknown topic. The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Research: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other. The animals look admonishingly at the viewer. The hashtag takes the user to the social media and the Lazarus homepage.
Challenge: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
Realization and Technology: Drawn layout and adobe illustrator vectors
Operation and Interaction: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Project Duration and Location: The project startet in may 2020. Other parts of the Lazarus Effect campaign: https://competition.adesignaward.com/viewdesign.php?ID=111223 https://competition.adesignaward.com/viewdesign.php?ID=111428
Specifications: main illustration 32000 mm / 23428 mm
Keywords: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare