Press Release
Display Of Guilin Scenery Toothpaste Package by LongSheng Zhong Is Granted the A' Design Award in Packaging Design
LongSheng Zhong acknowledged for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Packaging Design category for Display Of Guilin Scenery Toothpaste Package by LongSheng Zhong, designed for Guilin Sanjin Group Co., Ltd.. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Display Of Guilin Scenery Toothpaste Package
Display of Guilin Scenery is a toothpaste package created for a brand based in Guilin, China. Two local landscapes, the Li River and the Longsheng terraced fields, are illustrated in a traditional Chinese painting style to show the origin of the product and its natural character. The outer box is made of 350 gram white cardboard with matt lamination and a transparent ultraviolet coating. The tube combines plastic and aluminium layers. Rather than stressing function alone, the design builds a familiar visual link with scenery known to many consumers.
About LongSheng Zhong
In 2011, Zhong Longsheng entered Visual Communication at the university and started working for many years. He has a new understanding of the value of design and realized the power of design in life and life. He believes that design has life, not physical meaning, that is to say, design is like human beings, it must have expression and emotion, and it must be injected with human-related plots, such as culture and local feelings. The work must not be divorced from life to be practical and has connotative value. In addition, good works must use design elements to create contradictions and collisions to make them full of life.
Award Record
LongSheng Zhong is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/110995
- A' Design Award Page: https://competition.adesignaward.com/110995
- Media Showcase: https://www.designnewsroom.com/!110995
- Laureate Profile: https://dezigners.org/d/286591
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Display Of Guilin Scenery Toothpaste Package
- Function
- Toothpaste Package
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Yellow Green, Beige, Olive Drab, Gainsboro and Light Steel Blue
- Images
- 5
- Client
- Guilin Sanjin Group Co., Ltd.
The Recognition
- Laureate
- LongSheng Zhong
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #110995
Design Details
- Unique Properties
- In order to reflect the uniqueness of the product, two unique landscapes of the birthplace of the brand are used, and the birthplace is described with traditional Chinese painting style, which shows the origin of the product and the pure nature of the product.
- Inspiration
- The creative inspiration comes from the landscape of Guilin and the terraced fields of Longsheng, showing the landscape of Guilin, Guangxi Beautiful natural scenery.
- Research
- Customers’ current product packaging is basically a traditional packaging form, which is no different from the packaging on the market. They emphasize efficacy and function.There is a series of products with two varieties, namely whitening and anti-inflammatory. My inspiration came from two famous local landscapes in Guilin, the Li River and the terraces. They are a good representative of Guilin in Guangxi, China. You can think of the scenery of Guilin when you see the packaging, and you can also think of Guilin, a famous enterprise Sanjin.
- Challenge
- Toothpaste is a necessity in the market and is used almost every day. There are many toothpaste brands on the market. It is difficult for our products to reflect uniqueness. This requires us to discover the various attributes of the product, such as efficacy, appearance, origin, and Packaging materials and craftsmanship.
- Realization and Technology
- Outer box,350g white cardboard paper,matt lamination, transparent UV coating. Tube,PEX,AL,PEX
- Operation and Interaction
- Currently, toothpastes on the market provide consumers with effective publicity, such as whitening and anti-inflammatory. We hope that there are other ways to provide consumers with choices. Emotional marketing is a good choice. China’s 20 yuan coin is familiar to everyone. On the back is the scenery of Guangxi and Guilin. Our customers and products are all Guangxi. In Guilin, we hope that the products can be connected with the scenery on the money, and give consumers familiarity and trust.
- Project Duration and Location
- April 22, 2020 to May 12, 2020.
- Specifications
- Outer box,45mm*35mm*190mm tube,94mm*146mm
- Keywords
- Emotional resonance, uniqueness, product origin, Guilin scenery
