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Press Release

DesignNewswire · COMO, Italy ·

Blueocean Website by Sixty Two Is Granted the Bronze A' Design Award in Website and Web Design

Sixty Two honored for website and web design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ Blueocean Website by Sixty Two, designed for Blueocean, has been granted the Bronze A' Design Award in the Website and Web Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

More About Blueocean Website

Blueocean is a responsive website that gives brand owners and marketers affordable access to market data. The platform offers brand personality assessments, content checks, competitor benchmark analysis and practical suggestions. Clear data visualization turns large volumes of market information into insights that support business strategy. A short free assessment leads users to the full assessment, which keeps the process simple. The clean and professional layout works on laptop computers, tablets and smartphones.

Award Record

Sixty Two is a winner of 1 A' Design Award, including this recognition.

About the A' Website and Web Design Awards

The A' Web Design Award is an international web design competition recognizing good web designs by leading web designers, coders and developers worldwide. The competition is organized within the A' Design Award & Competition and is open to web designers, user interface designers, user experience designers and graphic designers from all countries. Entries typically include web design, portfolios, e-commerce sites, blogs, news websites and social media platforms. Awarded web designs are published at https://dezigners.org/design-category/web

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Blueocean Website
Function
Website
Category
Website and Web Design
Discipline
Communication Design
Industry
Software and Branding & Advertising
Colors
Ghost White, Dark Cyan, Dodger Blue, Black and Dark Slate Gray
Images
5
Client
Blueocean

The Recognition

Laureate
Sixty Two
Country
Indonesia
Recognition
Bronze A' Design Award
Edition
2020 - 2021
Design ID
#110819

Credits

Team
Angelina Tanoto, Adiatma Bani and Vilia Ingriany
Image Credits
Sixty Two Blueocean

Design Details

Unique Properties
Blueocean's goal is to provide affordable access to market data to allow brand owners & marketers proactively build a solid business strategy, with features ranging from brand personality assessments, content checks, competitor benchmark analysis and actionable suggestions. Seamless visualization & easy experience is a key factor for brand owners & marketers to be able to understand millions of market data and get insights to help them strategize and stay ahead of competitors.
Inspiration
Blueocean came to us with an existing offline business model. They sought our help to reduce and minimize human personnel needs by taking their services online so that they are able to expand their client base while still providing the best degree of their services.
Research
No formal usability research was done during the design process, though all designs were validated through pilot tests with a number of business users.
Challenge
The design challenges for this project included (1) creating a user friendly flow to allow users to get their brand assessment, and (2) creating complex visualizations of their brand identity that are easy to understand.
Operation and Interaction
Users can access the website via a laptop computer, tablet or smartphone. The design streamlines the process of getting their brand assessment by allowing users to access the short / free version that leads to the full assessment. The design of the platform is purposely clean, energetic but also professional to cater to business users.
Project Duration and Location
The project started in October 2019 and finished in December 2019. The team members were based in Jakarta, Indonesia.
Keywords
Blueocean, Website, UI, UX, IA, Marketing, Data, Brand, Design

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