Press Release
Oink Packaging by Studio 33 Wins the Silver A' Design Award in Packaging Design
Studio 33 honored for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Oink Packaging by Studio 33, designed for Sin Ravnice, has been granted the Silver A' Design Award in the Packaging Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Oink Packaging
To ensure client's market visibility, a playful look and feel was selected. This approach symbolises all of the brand qualities, original, delicious, traditional and local. The main goal of using new product packaging was to present customers the story behind breeding black pigs and producing traditional meat delicacies of the highest quality. A set of illustrations were created in linocut technique which display craftsmanship. The illustrations themselves present authenticity and urge the customer to think about Oink products, their flavour and texture.
About Studio 33
Co-founder and Creative director at STUDIO 33, Branding strategist, winning designer Branding strategist and winning designer with a MFA from School of Design Zagreb, Croatia in Visual Communication. With a career spanning over more than 8 years, Leo has gained experience as a freelance designer, an agency designer and a co-founder of his own agency.
Award Record
With this recognition, Studio 33 is a winner of 3 A' Design Awards. The awards were granted between the 2016 - 2017 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/110499
- A' Design Award Page: https://competition.adesignaward.com/110499
- Media Showcase: https://www.designnewsroom.com/!110499
- Laureate Profile: https://dezigners.org/d/166362
- Further Information from the Laureate: https://studio33.hr/work/oink
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Oink Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Dim Gray, Dark Slate Gray, Gray and Silver
- Images
- 5
- Client
- Sin Ravnice
The Recognition
- Laureate
- Studio 33
- Country
- Croatia
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #110499
Credits
- Team
- Leo Vinkovic, Maja Gjajic, Tonci Klaric and Marija Gasparovic
- Image Credits
- Photographer Marija Gasparovic, 2019 Optional; Photographer Marija Gasparovic, 2019
Design Details
- Unique Properties
- Naming and packaging design for original, delicious, traditional, homemade black pig products. The packaging denotes the distinctive approach to breeding black pigs and top notch products. The illustrations are executed in the linocut technique, which offers a distinctive handwork approach, present a range of products and directly evoke their flavours and textures.
- Inspiration
- OINK is a well known onomatopoeia of the sound the pig makes, but name needs to be considered for several reasons. Oink contains the word Ink, which denotes blackness as a reference to a black pig.
- Research
- The main problem with primary packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options. We wanted to develop a packaging which will transform packing and labelling problems into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
- Challenge
- Develop a product brand name, positioning, Identity and packaging design for Slavonian black pig dried meat products. The main problem with packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options.
- Realization and Technology
- The illustrations are executed in the linocut technique, scanned and traced in Adobe Illustrator. Final digital illustrations were placed on different paper tube or box packaging. For the background we used pig skin illustration while on the rest of the packaging there are illustrations of a black pig and products made of the black pig, such as bacon, sausages, and special kind of a salami named kulen.
- Operation and Interaction
- Packaging and labelling problems have been turned into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
- Project Duration and Location
- The project started in April 2019 in Osijek and finished in October 2019 in Osijek
- Specifications
- Tube packaging 60 mm x 60 mm x 560 mm 130 mm x 60 mm x 360 mm Box Packaging 195 mm x 140 mm x 110 mm
- Keywords
- packaging, oink, black pig, branding, identity, studio 33, bacon, sausage, meat
