Muse Conceptual Exhibtion by Michelle Poon Wins the Golden A' Design Award in Graphics, Illustration and Visual Communication Design

Michelle Poon honored for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Graphics, Illustration and Visual Communication Design category for Muse Conceptual Exhibtion by Michelle Poon, designed for Michelle Kason. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Golden A' Design Award Means

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Regarding Muse Conceptual Exhibtion

Muse is an experimental design project studying the musical perception of the human through three installation experiences which provide different ways to experience music. The first is purely sensational using thermo-active material, and the second display the decoded perception of musical spatiality. The last is a translation between music notation and visual forms. People are encouraged to interact with the installations and explore the music visually with their own perception. The main message is that designers should be aware of how perception affects them in practice.

About Michelle Poon

Award-winning designer based in Hong Kong whose clients are from different countries. The fresh blood to the industry with strong concepts and precise sense towards the future of the ever-changing design industry. Michelle often finds unique perspectives in seeing, thus visualising the world with special thoughts and a strategic approach. She mainly draws inspiration from mother nature, observing human behaviour, culture and philosophy.

Award Record

This recognition makes Michelle Poon a winner of 1 A' Design Award.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/110189
A' Design Award Page: https://competition.adesignaward.com/110189
Media Showcase: https://www.designnewsroom.com/!110189
Laureate Profile: https://dezigners.org/d/285612
Further Information from the Laureate: https://www.michellekason.com/muse

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Muse Conceptual Exhibtion
Function: Conceptual Exhibtion
Category: Graphics, Illustration and Visual Communication Design
Discipline: Communication Design
Industry: Branding & Advertising and Arts
Colors: White Smoke, Light Slate Gray, Light Gray, Dark Gray and Dim Gray
Images: 5
Client: Michelle Kason

The Recognition

Laureate: Michelle Poon
Country: Hong Kong (China)
Recognition: Golden A' Design Award
Edition: 2020 - 2021
Design ID: #110189

Credits

Image Credits: Michelle Kason

Design Details

Unique Properties: Muse is an experimental design project studying the musical perception of the human through three installation experiences, two sensational and one logical. People are encouraged to interact with the installations and explore the music visually with their own perception. We try to understand how people understand music here.
Inspiration: The name ‘Muse’ is taken from the inspiration of Greek mythology. The Greek goddesses of art & music are the Muses. They are known as one entity, though there are actually 9 of them and each is unique in their own way. Its resonances with the concept of perception as perception could be understood universally to some extent, though still unique among each of us.
Research: Readings: Perception is ineffable. Any written language on the earth failed us in fully communicating perceptions. Perception could be sensed and understood, but not necessarily be spoken. This situation is even more significant when it comes to music as music is often known to be ‘expressive’, ‘intangible’ and ‘free flow’. Music is something that could not be 100% translated to verbal communication. Music is so vague that perception plays a really big role on how we feel and are moved about it. Musical Experiment: A group of audience were asked to finish a set of doodles while surrounded by a group of choral performers.
Challenge: Research part: With the current situation of coronavirus, I could not provide an extensive performance that surrounds the participants. This makes sensing spatiality less specific than in under a real performance as participants could only rely on their imaginations while listening to their headphones. Creative part: I stuggled to code or turn raw data into infographics or coded graphics. The topic of 'musical Perception' digs very deep into human psychology and it is somehow hard for anybody to understand the final deliverables. I developed a many possibilities before coming up wth using simple and minimalistic approach to code the raw dats collected.
Realization and Technology: Thermo-active fabric for the Senses. Acrylic Tiles for the Table. Antalis Skin Paper for printed matierals.
Operation and Interaction: We perceive an object through sensations from our body and also our logical mindset which make sense of the sensations. Yet the channels for perceiving music is not limited to our ears only, but our eyes which see the performance, our hands and our bodies which feel the bass beat and frequencies. These information collected from the senses are sent to our brain to construct meaning and perception paved in to help making sense of the information collected.
Project Duration and Location: The project started dwith the research stage from September 2019 to January 2020, and the execution stage from January 2020 to June 2020.
Specifications: The exhibition is proposed to be in Hong Kong Museum of Art Gallery 4. It includes three installations which is 2m x 2m x 3m each for two of the cylinder exhibits (the Senses and Shades) and three tables for the third interactive exhibit (the Table). There are also a set of printed materials, such as poster, brochures, printed and digital tickets, which align back to the exhibition brand.
Keywords: exhibition, music, perception, visual communication, graphic design, experiement, conceptual