Press Release
Fanny De Bray Receives the A' Design Award for Hmp Visual Identity in Graphics, Illustration and Visual Communication Design
Fanny De Bray recognized for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Hmp Visual Identity by Fanny De Bray, designed for Made for you, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Hmp Visual Identity
HMP is a visual identity created for a mechanical engineering group. The logo underlines the strength of the company and clarifies its communication. The letters are formed in the same way the group stamps them on its pieces. Sketches and technical schemes in the background evoke the global support that HMP provides. Each area of expertise is marked by a pictogram and a specific color, selected with the client to explain the different services. The identity is adapted for digital and printed media, including business cards, letterhead paper and folders.
About Fanny De Bray
Made for you is an independant agency specialized in strategic counselling and brand design, from graphic design to digital platforms. Made for you aims to truly collaborate with its clients. from the very first meeting to the end, for a singular result made… for you! Made for you has the flexibility of a small agency with the work ethic and boldness of big leagues. Contrary to popular thought, “design” is an encapsulating and multidimentional tool that allows meaningful creations, not just aesthetic.
Award Record
This recognition makes Fanny De Bray a winner of 4 A' Design Awards. The awards were granted between the 2019 - 2020 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/109853
- A' Design Award Page: https://competition.adesignaward.com/109853
- Media Showcase: https://www.designnewsroom.com/!109853
- Laureate Profile: https://dezigners.org/d/228570
- Further Information from the Laureate: http://urlz.fr/dMYo
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Hmp Visual Identity
- Function
- Visual Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Rebecca Purple, Dark Slate Blue, Sienna, Cadet Blue and Indian Red
- Images
- 5
- Client
- Made for you
The Recognition
- Laureate
- Fanny De Bray
- Country
- France
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #109853
Credits
- Team
- Anna Cesa, Damien Virot and Amandine Lantelme
- Image Credits
- Photographer: Maxime Huriez
Design Details
- Unique Properties
- The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
- Inspiration
- The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
- Research
- Several researches have been conducted to create this design: The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship. Brand platform with the company direction: What is the mission? What are the USP? Who is the target? Moodboard of images and emotions that need to be associated with the brand, with the company direction.
- Challenge
- How to modernize and make more human an industrial universe.
- Realization and Technology
- Logo Business card Letterhead paper Folder
- Operation and Interaction
- This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
- Project Duration and Location
- The project started in January 2019 and finished in September 2019.
- Specifications
- Business card: 85 X 55 mm Letterhead paper: A4 Folder: 220 x 110mm
- Keywords
- mechanical, graphic design, paris, industrial,
