Press Release
LiNing 8th Gen Flagship Store by Yingtao Xu Receives the Silver A' Design Award in Interior Space and Exhibition Design
Yingtao Xu recognized for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Interior Space and Exhibition Design category for LiNing 8th Gen Flagship Store by Yingtao Xu, designed for Li Ning (China) Sports Goods Co., Ltd.. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About LiNing 8th Gen Flagship Store
LiNing 8th Gen is a flagship store for a sports brand, covering 2049 square meters. The design draws on running tracks and basketball courts. The entrance displays running products under color changing light belts that shine in rhythm. An LED screen at the center recalls the screens above basketball courts and frames the basketball display. Interior surfaces use simple cement, while shelves are made of metal and stainless steel with a carbon fiber texture finish. The shelves can be taken apart and recycled to reduce waste. Goods are grouped in clear themed areas.
About Yingtao Xu
He has 20 years of experience in commercial space design, exhibition hall and museum design for many domestic and foreign brands and has provided design services for museums and exhibition halls of government and central government enterprises. In 1997, he entered the Tsinghua University Academy of Fine Arts, majoring in exhibition art design, to learn design theory and methods systematically and solidly. After graduation, he has been engaged in the design of exhibition halls and museums for ten years. After 2010, he focused on the research and design of commercial exhibition space, and provided many types of commercial store image design for many domestic and foreign brands.
Award Record
This recognition makes Yingtao Xu a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/109123
- A' Design Award Page: https://competition.adesignaward.com/109123
- Media Showcase: https://www.designnewsroom.com/!109123
- Laureate Profile: https://dezigners.org/d/283534
- Further Information from the Laureate: http://en.lining.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- LiNing 8th Gen Flagship Store
- Function
- Flagship Store
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Dark Slate Gray, Midnight Blue and Dim Gray
- Images
- 5
- Client
- Li Ning (China) Sports Goods Co., Ltd.
The Recognition
- Laureate
- Yingtao Xu
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #109123
Credits
- Team
- Xu Yingtao and Yu Danfeng
- Image Credits
- Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Design Details
- Unique Properties
- LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
- Inspiration
- In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
- Research
- The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
- Challenge
- The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
- Realization and Technology
- The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
- Operation and Interaction
- The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
- Project Duration and Location
- The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
- Specifications
- The store's area is 2049 sqm.
- Keywords
- Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
