Press Release
Musa Celik Is Honored with the A' Design Award for Super Box Package in Packaging Design
Musa Celik acknowledged for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Super Box Package by Musa Celik, designed for Divan, has been granted the A' Design Award in the Packaging Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Super Box Package
The Super Box is a food delivery package designed for Divan Restaurant in Turkey. The various shapes of the boxes help to prepare and deliver the orders efficiently. Moreover, the thermochromic ink on the package can inform about the temperature levels of the food. The package is recyclable and environmentally friendly since it is produced with biodegradable materials, such as rice.
About Musa Celik
Musa Celik graduated from fine arts department in university and then he decided to focus on designing. After working in some companies he founded his design agency Tasarist in 2011. He specialized on packaging design and worked with many local and global brands. He is a well known designer in his country and he has lots of national and international awards. He designed a lot of home care product package for well known brands in Turkey.
Award Record
Musa Celik is a winner of 9 A' Design Awards, including this recognition. The awards were granted between the 2014 - 2015 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/108627
- A' Design Award Page: https://competition.adesignaward.com/108627
- Media Showcase: https://www.designnewsroom.com/!108627
- Laureate Profile: https://dezigners.org/d/138278
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Super Box Package
- Function
- Package
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Tan, Misty Rose, Light Gray, Thistle and Rosy Brown
- Images
- 5
- Client
- Divan
The Recognition
- Laureate
- Musa Celik
- Country
- Turkiye
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #108627
Credits
- Team
- Musa Çelik
- Image Credits
- All images were taken by Musa Çelik.
Design Details
- Unique Properties
- The outer box differs from other designs with its asymmetrical shape which makes it easier for the Divan kitchen team to place and deliver the orders more efficiently. The designs differ visually for various food groups to prevent difficulties in the preparation of the orders. Thermochromic ink which we have used in hot food packaging informs the consumer when the temperature decreases. The design makes it possible to enjoy a meal without the need of a table.
- Inspiration
- Divan is one of the leading restaurants and bakeries in Turkey. The customers define Divan with its excellent quality. During the lockdown period in the coronavirus pandemic, we wanted to deliver the quality of a served meal in Divan Restaurant to customer homes. Thanks to a new packaging design with sophisticated properties which reflects the brand’s vision, we made sure this quality reach the consumers during the quarantine period.
- Research
- During the lockdown period, people needed a way to experience a pleasant meal in the safety of their homes. The food delivery options were in high demand. Since we want to reflect our client's vision in this design, we searched for the best quality, environmentally friendly materials. Moreover, we observed that perfect timing is crucial while making deliveries. So, we wanted to make sure that the orders are prepared easily. That's why we designed several boxes with different shapes. We also made a lot of tests to make sure the temperature ink works properly.
- Challenge
- Finding and printing the ink that changes color at our desired temperature was a critical challenge. We carried out various trials to make sure it works. Besides, being able to provide customer satisfaction during the lockdown days was not an easy task. But we received so many positive feedbacks from the customers that we can say we made it possible.
- Realization and Technology
- We designed the Super Box considering both customer satisfaction and Divan kitchen team. Thanks to its modular structure, the hot lunch box can be utilized in various combinations. This makes it easier to prepare the orders. All packaging and tools are produced from biodegradable materials. In this way, product packaging does not create waste in nature. The special ink print used on the box emerges at temperatures below 40 degrees and informs the consumer when to warm the food.
- Operation and Interaction
- This package as a whole is created to deliver Divan experience to homes. The package provides more reliable delivery. It is recycled and nature-friendly. Boxes additionally serve as a tray for hot meals. In this way, you can enjoy your meal without the need of a table. Thanks to the separators in the pizza packaging, your hands won't get greasy. The package informs you about the temperature of the product inside. All these details provide you a pleasant meal in the comfort of your home.
- Project Duration and Location
- The project started in April 2020 and finished in June 2020 in Istanbul.
- Specifications
- Pizza and Hot Food Box: 370 mm x 370 mm x 55 mm Pide: 480 mm x 185 mm x 53 mm Burger: 250 mm x 170 mm x 100 mm
- Keywords
- Food Box, Thermochromic Ink, Recyclable, Delivery, Pandemic
