Press Release
Bronze A' Design Award in Packaging Design Goes to IBIS Bread Culinary Explorers Rebranding by Wolkendieb Design Agency
Wolkendieb Design Agency recognized for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that IBIS Bread Culinary Explorers Rebranding by Wolkendieb Design Agency, designed for IBIS Backwarenvertriebs GmbH, has been granted the Bronze A' Design Award in the Packaging Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding IBIS Bread Culinary Explorers Rebranding
For over 30 years, IBIS Backwaren brings bread and Viennoiseries specialties into the German market. To get better recognition in shelves, Wolkendieb relaunched their brand identity, redesigned the existing portfolio as well as new products. The logo's visual impact was refreshed and reinforced thanks to a bright-red colored frame, and a doubled size on all mediums. The task was to reflect the quality and versatility of the baking products. In order to create a better structure and follow the consumer understanding, the portfolio was divided into 2 ranges: bread and Viennoiseries.
About Wolkendieb Design Agency
The Wolkendieb Design Agency is a creative full-service agency based in Aachen with a focus on packaging design, corporate design and conception. During our many years of activity, they have looked after well-known brands and left our fingerprints. The WOLKENdiebe are fresh, lively, courageous... and what counts for them is personality and direct proximity to the customer. There are no unnecessary detours through contacts, communication takes place directly with the designer. They don't want to build skyscrapers or cloud cuckoo homes. They prefer to develop creative ideas with you and implement them professionally.
Award Record
Wolkendieb Design Agency is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/108487
- A' Design Award Page: https://competition.adesignaward.com/108487
- Media Showcase: https://www.designnewsroom.com/!108487
- Laureate Profile: https://dezigners.org/d/282048
- Further Information from the Laureate: http://www.wolkendieb.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- IBIS Bread Culinary Explorers Rebranding
- Function
- Rebranding
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Gray, Silver, Dim Gray, Dark Gray and Gray
- Images
- 5
- Client
- IBIS Backwarenvertriebs GmbH
The Recognition
- Laureate
- Wolkendieb Design Agency
- Country
- Germany
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #108487
Credits
- Team
- Annika Reuber, Chloé Noret and Daskia Frohn
- Image Credits
- IBIS, Bread Culinary Explorers, 2020
Design Details
- Unique Properties
- Showcasing recipes for every product demonstrates how easy it is for the consumer to indulge himself home. The bread range gathers iconic specialities such as French baguette, Finnish bread or Italian Ciabatta. Top-viewed photos in the making on a dark slate background show how tasty and modern the brand is. The result is a trendy and premium design with a strong encouragement message for the consumer to try it home.
- Inspiration
- IBIS Backwaren brings bread specialities into German market for over 30 years. In order to get to the next level of recognition in shelves, design agency Wolkendieb relifted their brand image. The task was to reflect the quality and versatility of the product range. Therefore, the whole brand portfolio was redesigned, extended and separated in two categories: bread and viennoiseries. By creating different looks according to consumer insights, portfolio was clearer structured and finally got that missing wow-effect.
- Research
- Together, Wolkendieb and IBIS explored the brand image and brand platform by using focus group discussions with IBIS consumers and non-consumers. Design ideas for rebranding and packaging relaunch, based on these insights, were proposed by Wolkendieb. New brand identity and new packagings were extensively tested with both already-consumers and non-consumers of IBIS. The new brand image was positively received in both target groups.
- Challenge
- The challenge for the design agency Wolkendieb was to create an eye-catching and modern design that would boost the quality feeling of the products without over-selling them. The new brand image had to incorporate controversial objectives, and had to fit with a pre-defined brand platform.
- Realization and Technology
- All products are packed in either molded film, flow packs or film bags. Some products are labelled, some are directly film printed. The aim was to create a consistent and modern brand image for the bread range under consideration of the different printing methods.
- Operation and Interaction
- Old IBIS products had a low to inexistant focus on brand image. After Wolkendieb's brand and packaging relaunches, in-shelf recognition from consumers has dramatically increased, therefore boosting the sales. Each product has its own tasty recipe and atmosphere. A white serif script finishes off the homemade touch. Wolkendieb created a new logo which acts as a quality flag on the packaging. Each product family is visualised through icons and on-pack statements, which show the versatility of the new IBIS design.
- Project Duration and Location
- The project started in July 2018 in Aachen, Germany and finished in December 2019. It was exhibited in ISM Cologne trade fair in January 2020.
- Specifications
- Printed or labelled films with different sizes according to each product’s characteristics. The back of packagings are always free of design to allow the consumer to see the products correctly and most of the time, there is a window in the front.
- Keywords
- packaging, brand image, rebranding, Wolkendieb, mass market, range, Ibis Backwaren, bakery, bread, Germany
