Press Release
Giovanni Murgia Receives the Golden A' Design Award for Cera Una Volta Wine Label in Packaging Design
Giovanni Murgia of Redfish recognized for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Cera Una Volta Wine Label by Giovanni Murgia of Redfish, designed for Cantine Chessa, has been granted the Golden A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Cera Una Volta Wine Label
Cera Una Volta is a wine label and gift box design created for a small winery. The label carries an illustration in a fairy tale style that tells the story of the wine and of the people who produce it. A young girl and a swallow are shown flying to follow a dream. The label is printed on coated paper with a texture that recalls fabric, finished with a soft and silky treatment, soft touch colors and embossing. A transparent burgundy bottle reveals the golden color of the wine. The matching box holds three bottles and is covered with the same paper.
About Giovanni Murgia
Giovanni has always had an interest in the arts and creativity. Restless by nature, creative for needs, to look always a different way from the usual. With creativity tries to give a new vision of reality. His goal is always to work on challenging and rewarding projects making each project a big communication project. For 10 years directing the Redfish agency working for major clients and projects. Care detail in every project because is the only way to achieve great things in work than in life.
About Redfish
Redfish is a marketing and design agency that works to get the best result for the client. 20 years of experience in the advertising for provide the better communication strategies for business companies and private clients. Brand design, graphic design,
Award Record
Giovanni Murgia of Redfish is a winner of 4 A' Design Awards, including this recognition. The awards span the editions from 2016 - 2017 to 2020 - 2021 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/108149
- A' Design Award Page: https://competition.adesignaward.com/108149
- Media Showcase: https://www.designnewsroom.com/!108149
- Laureate Profile: https://dezigners.org/d/172069
- Further Information from the Laureate: https://bit.ly/2YY9vp2
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Cera Una Volta Wine Label
- Function
- Wine Label
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Wheat, Dark Slate Gray, Slate Gray, Lavender and Dim Gray
- Images
- 5
- Client
- Cantine Chessa
The Recognition
- Laureate
- Giovanni Murgia
- Country
- Italy
- Brand
- Redfish
- Recognition
- Golden A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #108149
Credits
- Team
- Giovanni Murgia - Art direction, Illustration and 3D bottle rendering
- Image Credits
- 3D Render: Bruno Haver Photography: Giovanni Murgia
Design Details
- Unique Properties
- The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
- Inspiration
- The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
- Research
- The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
- Challenge
- The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling. Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
- Realization and Technology
- Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product. Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
- Operation and Interaction
- The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
- Project Duration and Location
- The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
- Specifications
- Label: 13,5x8,8 cm Box: 32x27x10 cm
- Keywords
- wine, packaging, illustration, label design
