Press Release
Marco Choi and Yan Yik Lun Is Honored with the Bronze A' Design Award for Hang Seng Bank New Generation Branch in Interior Space and Exhibition Design
Marco Choi and Yan Yik Lun of IMO design honored for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Interior Space and Exhibition Design category for Hang Seng Bank New Generation Branch by Marco Choi and Yan Yik Lun of IMO design. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Hang Seng Bank New Generation Branch
Hang Seng Bank is a new generation bank branch interior located in Hong Kong. The branch covers 152 square meters and has an open and welcoming layout, with comfortable lighting and warm wood elements. Digital service features are combined with the interior, including electronic ticketing, a digital services bar and a self-service counter. Customers can obtain an electronic ticket for counter services through a mobile banking application before arrival. The design aims to reduce waiting time in the branch and to make banking more efficient and interactive.
About Marco Choi and Yan Yik Lun
Yan Yik Lun had joined HK famous design firm in 2004 as an interior designer in retail section. In 2007, he was promoted to be senior interior designer and also became the lead project designer of 3 Shop, Marlboro Newsstand, City Chain retail chain and many more later. For the renowned and awarded project - Marlboro Newsstand and Broadway Cinema in Hangzhou China, Yan took the major role of project designer. In 2010, Yan was promoted as the Partner of previous famous design firm and took up the milestone project - Hang Seng Bank Branch renovation in Hong Kong, it was also one of most successful project.
About IMO design
IMO is an interior design house, tackle any kind of design project with our skills. IMO think about every design should have their own tailor-made suit and do a balance on an innovative, artistic and practical design.
Award Record
This recognition makes Marco Choi and Yan Yik Lun of IMO design a winner of 2 A' Design Awards. All of the awards belong to the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/108096
- A' Design Award Page: https://competition.adesignaward.com/108096
- Media Showcase: https://www.designnewsroom.com/!108096
- Laureate Profile: https://dezigners.org/d/278122
- Further Information from the Laureate: http://www.imod.com.hk/new-gallery-37
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Hang Seng Bank New Generation Branch
- Function
- New Generation Branch
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Gray, Dark Gray, Dim Gray, Dark Slate Gray and Silver
- Images
- 5
The Recognition
- Laureate
- Marco Choi and Yan Yik Lun
- Country
- Hong Kong (China)
- Brand
- IMO design
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #108096
Credits
- Team
- Marco Choi, Yan Yik Lun, Natalie Chan and Fung Yeung
- Image Credits
- Photographer: IMO design, Bobby Wu Illustrator: Brainrental-lab
Design Details
- Unique Properties
- The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
- Inspiration
- The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
- Research
- Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
- Challenge
- The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
- Realization and Technology
- To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
- Operation and Interaction
- This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
- Project Duration and Location
- The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
- Specifications
- Total area: 152 meter square.
- Keywords
- Bank, bank design, e-banking, Branch design, retail design, New Generation banking
