Press Release
Adel Badrawy Receives the A' Design Award for The Hub Mixed-use Building in Architecture, Building and Structure Design
Adel Badrawy recognized for architecture, building and structure design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that The Hub Mixed-use Building by Adel Badrawy, designed for Rawasem Architecture Workshop 'RAW', has been granted the A' Design Award in the Architecture, Building and Structure Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About The Hub Mixed-use Building
The Hub is a mixed-use building located in Riyadh, Saudi Arabia. The design brings together restaurants, small retail shops, a large recreational area for young people and office spaces, each with its own entrance and vertical circulation. All functions are gathered under one large canopy, which shades the spaces below and recalls the traditional souq. Corridors, bridges, roof gardens and landscaped areas link the different volumes. The total built-up area is 20,000 square meters, including 8,400 square meters of outdoor and landscaped space.
About Adel Badrawy
I am an Egyptian architect. Passionate about designing and creating solutions for our built environment. I believe this is the best way an architect can contribute to the community he/she belongs to. Architects in general are responsible for coming up and creating solutions to provide the best comfort and healthy environment inside and outside the buildings.
Award Record
Adel Badrawy is a winner of 1 A' Design Award, including this recognition.
About the A' Architecture, Building and Structure Design Award
The A' Architecture Design Award is an international architectural design competition recognizing good architectural designs by best architects worldwide. The competition is organized within the A' Design Award & Competition and is open to architectural design studios, building contractors, structural engineering firms and architecture and design consultants from all countries. Entries typically include skyscrapers, museums, residential buildings, commercial complexes, educational institutions and religious structures. Awarded architectural projects are published at https://dezigners.org/design-category/architecture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/108060
- A' Design Award Page: https://competition.adesignaward.com/108060
- Media Showcase: https://www.designnewsroom.com/!108060
- Laureate Profile: https://dezigners.org/d/247557
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- The Hub Mixed-use Building
- Function
- Mixed-use Building
- Category
- Architecture, Building and Structure Design
- Discipline
- Spatial Design
- Industry
- Architecture
- Colors
- Cadet Blue, Light Steel Blue, Steel Blue, Dim Gray and Black
- Images
- 5
- Client
- Rawasem Architecture Workshop 'RAW'
The Recognition
- Laureate
- Adel Badrawy
- Country
- Egypt
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #108060
Credits
- Team
- Sarah Ashraf and Menna Ehab
Design Details
- Unique Properties
- This is a mixed-use building. It consists of restaurants, small retail shops, huge recreational area for the youth and finally office areas that are possibly for reastaurants management. Every single function of these has it's own accessibility and experience, yet all under one roof, in this case 'huge canopy'. Distributed as the following, the ground and the mezzanine floor accommodate the restaurants. The first floor is for restaurants and a recreational area for youth both totally separated with unique accessibility for each, while the second floor accommodates the office spaces with separated accessibility and vertical circulation.
- Inspiration
- As a place of retail, dining and office spaces, the project was inspired mainly by the old traditional market 'souq' in the middle east, where the functions are almost the same. The narrow corridors passing through the retails, the universal canopy covering the spaces underneath creating an authentic urban experience and protecting people from the direct sun rays, along with the harsh stone covered facades with its traditional pattern. All designed with a contemporary treatment that fits perfectly with today's retail brands as well as modern day costumers.
- Challenge
- The big challenge was to design a place that accommodates so many functions with so many different privacy levels for each. Yet all under one roof, with one main entrance, only allowed at the north side. The Saudi culture has a huge impact when it comes to retail and dining projects like this one. Since it's culturally not allowed in the malls of KSA for the youth to access malls or food courts by their own unless with a family, the challenge was to distinguish the youth recreational area and separate it from the restaurants to prevent duplication. The same goes to the office areas. The hot dry climate was also a big challenge.
- Realization and Technology
- Stating the various functions this project accommodates with different privacy levels for each. The design team had to think of this building as a small urban project with different buildings, different heights, and different access with corridors and landscape in between. Even creating bridges between buildings and roof gardens to make it seem like a living city under one roof. This small city needed a universal canopy to protect and enhance this feeling of authentic urbanism.
- Operation and Interaction
- The hub gives an authentic urban experience for people dining, playing, working or just walking in the corridors or roof gardens within one universal space. It serves families who are dining while sending their young ones to a place where they can play and hang out without mixing both zones. A recreational area that also allows individual youths to attend without families. It gives offices a unique experience to be a part of this small city with it's roof gardens, landscape and connecting bridges, while clearly viewing the city of Riyadh.
- Project Duration and Location
- This project is located in the heart of Al Riyadh, KSA. It's in the intersection of two main roads, the eastern ring road and Abdullah Bin Rashed road. The design started in march 2019 and the construction documents are on going.
- Specifications
- This project has a total BUA of 20,000 m2. The area is efficiently distributed as follows. 10,100 m2 of rentable indoor and outdoor areas, 2,400 m2 of service areas and 8,400 m2 of outdoor and landscape area.
- Keywords
- commercial, Architecture, Sustainability, Contemporary, mall, AlRiyadh, KSA
