Press Release
K11 Art House Cinema by Oft Interiors Ltd. Receives the Silver A' Design Award in Interior Space and Exhibition Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Oft Interiors Ltd. for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that K11 Art House Cinema by Oft Interiors Ltd., designed for K11 Art House by UA Cinemas, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About K11 Art House Cinema
K11 Art House is a cinema interior located in Hong Kong, China. The design is themed on a snow mountain residence, inspired by Swiss alpine architecture, and carries traditional building elements into a modern commercial space. The venue covers 6034 square meters and combines at least five consumption formats, including a music store, an open bar, an exhibition space, a performance center and a personalized social service. Marble, aluminum, fabric, carpet and glass are used throughout. The intent is to develop the cinema into a recreational complex.
Award Record
With this recognition, Oft Interiors Ltd. is a winner of 18 A' Design Awards. The awards span the editions from 2014 - 2015 to 2020 - 2021 of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/107851
- A' Design Award Page: https://competition.adesignaward.com/107851
- Media Showcase: https://www.designnewsroom.com/!107851
- Laureate Profile: https://dezigners.org/d/140363
- Further Information from the Laureate: http://oftinteriors.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- K11 Art House Cinema
- Function
- Cinema
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Saddle Brown, Dark Gray and Sienna
- Images
- 5
- Client
- K11 Art House by UA Cinemas
The Recognition
- Laureate
- Oft Interiors Ltd.
- Country
- Hong Kong (China)
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #107851
Credits
- Team
- CM Jao, Ken Cheung, Shanny Cheung and Tobey Ngo
- Image Credits
- All images used in the submission was taken by Dennis Lo.
Design Details
- Unique Properties
- In that experiment of space, the OFT design created the first future cinema themed with snow mountain residence in Asia based on the concept of "design & new retail", which took the lead in providing reference model for the cinema as "recreational complex".
- Inspiration
- Enabling the DNA of K11 Art and cultural retail to continue is the key. The model of multicultural living area of K11 Musea brings new enlightenment for the incubation of future cinema: It needs to break out of the simplex consumption scene and introduce social intercourse, shopping, catering and art into the cinema.
- Research
- By repeating architectural elements, the OFT combines and splices previously unrelated materials to form an integral space, completing the remodeling of humanity and nature in a new sensory balance.
- Challenge
- With the development of "new retail", the traditional entertainment space represented by the cinema has entered a transitional period.
- Realization and Technology
- In the aspects of spatial situation and its commercial aesthetic, the hustle and bustle in Hong Kong correspond to its open and inclusiveness, with multiple culture blending and growing here. Designers are familiar with the chemical reaction brought by strangeness, so they do the opposite in the design. They select distant land, the Swiss snow mountain fragments of life, carrying the traditional style on architecture into modern commercial space, to wake up the spiritual eagerness of Hong Kong residents to "natural life".
- Operation and Interaction
- In K11 Art House, the OFT and UA made a breakthrough by introducing at least five consumption formats, including music store, open bar, exhibition space, performance center and personalized acquaintance social service, to construct a composite consumption scene.
- Project Duration and Location
- The project started in 2018 in HK, China and finished in 2019 in the same place.
- Specifications
- Materials: marble, aluminum, fabric, carpet, glass, coaching and painting. Area: 6034 sqm
- Keywords
- cinema, interior design, entertainment space, commercial space, renovation project
