Press Release
Silver A' Design Award in Interior Space and Exhibition Design Goes to Lvyou Road Jinmao Sales Offices by Yongna Sheng
Yongna Sheng recognized for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Lvyou Road Jinmao Sales Offices by Yongna Sheng, designed for Serendipper Design, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The result belongs to the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Lvyou Road Jinmao Sales Offices
Lvyou Road Jinmao is a sales office interior design covering 1200 square meters in Shandong, China. The layout follows eastern principles of symmetry and a clear center, and the landscape structure is arranged to support the overall composition. The plan organizes the rhythm and order of the space and the flow of visitors. Viewing points along the route are defined, and areas are reserved for the display of art. Marble, metal, wood veneer, leather and silk are used. The result is a calm and quiet setting within a modern city.
About Yongna Sheng
ShengYongNa, was born in 1977, graduated from Beihang University, 1999, founded in 2003, Beijing Serendipper Design co., LTD., has 17 years of design experience, after a period of accumulation and precipitation, the company has considerable scale development, at present, the company employees 100 people, and a number of well-known Chinese real estate enterprises have good relations of cooperation.
Award Record
Yongna Sheng is a winner of 1 A' Design Award, including this recognition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/107808
- A' Design Award Page: https://competition.adesignaward.com/107808
- Media Showcase: https://www.designnewsroom.com/!107808
- Laureate Profile: https://dezigners.org/d/281055
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Lvyou Road Jinmao Sales Offices
- Function
- Sales Offices
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Slate Gray, Dark Gray, Gray, Silver and Dim Gray
- Images
- 5
- Client
- Serendipper Design
The Recognition
- Laureate
- Yongna Sheng
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #107808
Credits
- Image Credits
- Schran_Image
Design Details
- Unique Properties
- Today's sales center has long been more than just a sales nature, Designer borrow the power of design, through multiple design, explore more possibilities of future sales mode, with art, with design to make architecture a new symbol of the city.
- Inspiration
- The Sales Office of JIN MAO Fu located on Lvyou Road bears the pure and spiritual Oriental Aesthetics, high and elegant Literati Spirit, it is one of the sustenance ways for modern people to return to elegant life. Under Serendipper design, with the brightness of moonlight and the natural beauty of lake, with the literary pursuits and remoteness of oriental poetry demeanour, it has created a pure and quiet poetic life of returning to poetry in the depth of modern city.
- Research
- Sales office, as the first gateway between customers and real estate, its image design, the first impression to customers, environmental layout will directly affect customers' thinking and choice. Good real estate will talk, good sales office design also plays a great role in promoting customers, sales office as the most easy to stimulate the desire to buy the place, as the main site of the real estate image display, he will affect the sales of the entire real estate.
- Challenge
- Layout: reasonable deployment of the sales office of the functional division, the deployment of humanized functional division is very important, only in this way can the primary and secondary smooth sales, the implementation of effective packaging, in order to make the real estate sales. Sales office design functional area generally includes reception area, negotiation, model exhibition area, signing, audio-visual area, rest area, etc.
- Realization and Technology
- The marble/metal/Wood veneer/leather/] real silk
- Operation and Interaction
- Therefore, as a direct impact on the first visual effect of the real estate sales department design, must be prominent image, reflect the characteristics of the real estate, at the same time can stimulate the good psychological feelings of customers, enhance the desire to buy. Only grasp the sales office decoration design points, in order to meet the expectations of consumer psychology, promote sales.
- Project Duration and Location
- The project started in May 2009 in Shandong, China and finished in October 2019 in Shandong, China.
- Specifications
- Project scale: 1200 square meters
- Keywords
- Culture, East, Life, Embracing All Rivers, People Oriented
