Press Release
XP Zero Electric Motorcycle by Hugo Eccles Receives the Golden A' Design Award in Vehicle, Mobility and Transportation Design
The international grand jury of the 2020 - 2021 A' Design Award & Competition recognizes Hugo Eccles for vehicle, mobility and transportation design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ XP Zero Electric Motorcycle by Hugo Eccles has been granted the Golden A' Design Award in the Vehicle, Mobility and Transportation Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About XP Zero Electric Motorcycle
The XP Zero is a new type of electric motorcycle, one that discards conventions and defies expectations. Developed without compromise and built with precision, the XP combines cutting-edge design with state-of-the-art technology, representing a new era of motorcycling. The XP Zero doesn’t look like a conventional motorcycle because it isn’t a conventional motorcycle. The XP produces twice the torque of a combustion superbike, and accelerates faster than a supercar. Customisable performance profiles transform the XP from a cruiser on the highway, to a cafe racer in the twisties.
About Hugo Eccles
Hugo Eccles is co-founder and design director of Untitled Motorcycles (UMC). With workshops in San Francisco and London, UMC designs and builds custom motorcycles for individual clients and in partnership with brands including GQ, Ducati, Triumph, Yamaha, Moto Guzzi, Harley-Davidson, and Zero. Eccles is a professional industrial designer, trained at the prestigious Royal College of Art. During his 25 year career he has worked with IDEO, Fitch (Omnicom), Arnell (WPP), Conran, and Native for clients including Alessi, Pfizer, Kartell, Ford, TAG Heuer, Samsung, and Nike. His work spans industries and categories from service design and packaging, to consumer electronics and concept cars.
Award Record
This recognition makes Hugo Eccles a winner of 1 A' Design Award.
About the A' Vehicle, Mobility and Transportation Design Award
The A' Vehicle Design Award is an international vehicle design competition recognizing good vehicle designs by best vehicle designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to vehicle designers, mobility solution providers, transportation design studios and automotive engineers from all countries. Typical entries include cars, motorcycles, bicycles, trucks, buses and trains. The awarded vehicle designs are published at https://dezigners.org/design-category/vehicle
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/107689
- A' Design Award Page: https://competition.adesignaward.com/107689
- Media Showcase: https://www.designnewsroom.com/!107689
- Laureate Profile: https://dezigners.org/d/179136
- Further Information from the Laureate: https://tinyurl.com/umc-xpzero
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- XP Zero Electric Motorcycle
- Function
- Electric Motorcycle
- Category
- Vehicle, Mobility and Transportation Design
- Discipline
- Industrial Design
- Industry
- Automotive
- Colors
- Dark Slate Gray, Dim Gray, Silver, Gray and Dark Gray
- Images
- 5
The Recognition
- Laureate
- Hugo Eccles
- Country
- United States of America
- Recognition
- Golden A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #107689
Credits
- Image Credits
- Photographer Ludovic Robert, XP Zero, 2019.; Photographer Aaron Brimhall, XP Zero, 2019.; Photographer Aaron Brimhall, XP Zero, 2019. Video: Videographer Michael Larsen, XP Zero, 2019. PDF: Hugo Eccles, Untitled Motorcycles, 2020.
Design Details
- Unique Properties
- The XP Zero is a new type of motorcycle, one that discards conventions and defies expectations. Developed without compromise and built with precision, the XP combines cutting-edge design with state-of-the-art technology. The XP Zero doesn’t look like a conventional motorcycle because it isn’t one. The XP produces twice the torque of a superbike, delivered linearly and without gears. The XP’s individualized ride modes transform the XP from a cruiser on the motorway to a supermoto in the twisties.
- Inspiration
- The XP Zero was designed by imagining an alternate reality in which motorcycles have always been electric. The XP asks what an electric motorcycle would look like today with 135 years of development. Traditional motorcycle design is driven by the physical constraints of the combustion engine. With the introduction of electric, those limitations disappear. The XP rethinks the motorcycle by taking a first-principles approach and creating an entirely new design language for electric motorcycles.
- Research
- The 2020s will be regarded as the moment when the electric motorcycle industry came of age. In many ways, the situation with electric motorcycles is similar to the dawn of combustion motorcycles in the 1880s when there was an incredible explosion of novel ideas and forms. With this new electric technology, many of the traditional design solutions created in response to combustion technology are no longer relevant. This is an unique opportunity to completely rethink the inherited status quo.
- Challenge
- The motorcycle industry is struggling with an ageing audience and plateauing sales. Electric motorcycles can reinvent the category and rescue the industry. Traditional motorcycle companies associate this new technology with familiar tropes. But this prevents existing motorcyclists from exploring electric, and drives away new riders who are repelled by traditional motorcycle values. To appeal to new audiences, electric motorcycles must set themselves apart from traditional combustion designs.
- Realization and Technology
- Machined aluminium seat shell, nose, bellypan. Machined aluminium fork brackets, integrated speed display. Machined aluminium handlebars, internal electronic throttle. Machined aluminum footrests, ABS heel guards, polycarbonate edges. Welded tubular steel spaceframe. ABS polymer body panels, polycarbonate edges. ABS tank nacelle, acrylic lens, TFT display. Cast alloy wheels, ABS/aluminium covers. 82kW electric motor, clutchless direct drive. 14.4kWh Li-ion powerpack. 3.0kW onboard charger. Keyless RFID ignition.
- Operation and Interaction
- The XP’s design language is centred around the idea of control surfaces - both human and machine. The XP’s powertrain - a machined aerospace aluminum core housing the batteries, motor, charger, and other control components - also incorporates the seat. The rider sits astride the powertrain, while aerodynamic panels direct airflow over the motor. When approached, the motorcycle recognizes its rider, illuminates its lights and panels, and becomes 'alive'.
- Project Duration and Location
- The XP project was initiated in October 2018 and completed, 9 months later, in June 2019. The XP Zero debuted at the prestigious Goodwood Festival of Speed in July 2019. It has been exhibited at EICMA in Milan, and at the One Moto Show in Portland USA. In 2020 it will be showcased at the Moto MMXX exhibition.
- Specifications
- Length: 2040mm. Width: 680mm. Height: 980mm. Seat: 760mm. Weight: 218kg. Range: 175-260km. Speed: 200kmh. Acceleration: 0-100kmh 1.6 seconds, 0-200kmh 7 seconds. Power: 110hp / 190Nm torque.
- Keywords
- xp, xpzero, zeroxp, electric, motorcycle, electricmotorcycle, emoto, moto
