Press Release
Bronze A' Design Award in Limited Edition and Custom Design Goes to Town Longquan Tower Liquor Packaging by Jin Tao He
Jin Tao He recognized for limited edition and custom design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Town Longquan Tower Liquor Packaging by Jin Tao He, designed for Shantou Datianchao Brand Planning Co., Ltd., has been granted the Bronze A' Design Award in the Limited Edition and Custom Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Town Longquan Tower Liquor Packaging
The design uses the concept of the tower to carry out the creative, there unique bottle-shaped wine superimposed into a tower, in China there is "no three without a feast" in which the meaning of more than three, two friends, drinking wine is not beautiful. A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow, but also for introspection through wine tasting.
Award Record
With this recognition, Jin Tao He is a winner of 1 A' Design Award.
About the A' Limited Edition and Custom Design Award
The A' Limited Edition Design Award is an international design competition recognizing best limited edition products by leading brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to limited edition designers, custom design professionals, luxury brands and established companies from all countries. Typical entries include limited edition products, bespoke watches, custom furniture, bespoke jewelry, personalized fashion collections and modified automobiles. The awarded limited edition designs are published at https://dezigners.org/design-category/limited-edition
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/107515
- A' Design Award Page: https://competition.adesignaward.com/107515
- Media Showcase: https://www.designnewsroom.com/!107515
- Laureate Profile: https://dezigners.org/d/206984
- Further Information from the Laureate: http://www.gdtianchao.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Town Longquan Tower Liquor Packaging
- Function
- Packaging
- Category
- Limited Edition and Custom Design
- Discipline
- Communication Design
- Industry
- Luxury and Arts
- Colors
- Dark Slate Gray, Midnight Blue, Light Sea Green, Gainsboro and Medium Turquoise
- Images
- 5
- Client
- Shantou Datianchao Brand Planning Co., Ltd.
The Recognition
- Laureate
- Jin Tao He
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #107515
Credits
- Team
- Fanggui Chen
- Image Credits
- NO
Design Details
- Unique Properties
- The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
- Inspiration
- Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
- Research
- In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
- Challenge
- I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
- Project Duration and Location
- The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
- Keywords
- Liquor and Spirits；Small bottle of wine
