Press Release
Bronze A' Design Award in Furniture Design Goes to Growing Tree Coat Rack by Lei Yang, Shaohua Lei and Chengyong Li
Lei Yang, Shaohua Lei and Chengyong Li recognized for furniture design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Growing Tree Coat Rack by Lei Yang, Shaohua Lei and Chengyong Li, designed for Ziel Home Furnishing Technology Co., Ltd, has been granted the Bronze A' Design Award in the Furniture Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Growing Tree Coat Rack
Growing Tree is a coat rack designed for children. The height of Growing Tree can be adjusted through a spiral structure, so the coat rack remains useful as children grow taller. The idea follows the way small saplings grow into tall trees. Geometric shapes form the hooks, and the same structure allows their angles and heights to be changed. A round base provides support and stability. Bright colours invite children to hang clothes, hats and schoolbags without help. Few materials are used, and the working life of the coat rack is extended.
About Lei Yang, Shaohua Lei and Chengyong Li
ZIEL HOME FURNISHING TECHNOLOGY CO.,LTD, headquartered in Zhengzhou, China, is an enterprise of global brands that focuses on cross-border E-commerce. Since its establishment in 2007, ZIEL has developed SONGMICS, VASAGLE, and FEANDREA. These brands cover household goods, furniture, pet products, outdoor items, and other categories. They are sold to more than 50 countries and regions through international E-commerce platforms such as Amazon, eBay, Wayfair, and Alibaba, and its self-owned online platforms.
Award Record
With this recognition, Lei Yang, Shaohua Lei and Chengyong Li is a winner of 1 A' Design Award.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://dezigners.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/107477
- A' Design Award Page: https://competition.adesignaward.com/107477
- Media Showcase: https://www.designnewsroom.com/!107477
- Laureate Profile: https://dezigners.org/d/280777
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Growing Tree Coat Rack
- Function
- Coat Rack
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Silver, Light Gray, Dark Gray, Gainsboro and Dark Olive Green
- Images
- 5
- Client
- Ziel Home Furnishing Technology Co., Ltd
The Recognition
- Laureate
- Lei Yang, Shaohua Lei and Chengyong Li
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #107477
Credits
- Team
- Lei Yang、Shaohua Lei、Chengyong Li、Yali Shen、Fei Chen
Design Details
- Unique Properties
- This is a coat rack that can accompany children to grow up. Use the concept of saplings grow into towering trees to tell children to understand the growth process of growing tall, so when designing this coat rack, the spiral structure is used to adjust the height of the coat rack, which is convenient for children who keep growing up to use.
- Inspiration
- Design Idea: Through systematic thinking about the relationship between coat racks and children, the designer hopes to use fewer materials and smarter structures to assist children as they grow to understand the concept of growth even better. Products have life cycles, and it is up to the designer to extend their life as much as possible, promoting sustainable design.
- Research
- Thinking from the perspective of children, the designer sought to create a coat rack that would accompany them as they, their needs, and their preferences grew and changed. The Growing Coat Tree was the result.
- Challenge
- Systematically think about the relationship between the coat rack and children, and use less materials and smarter structures to satisfy the cognitive feelings of children in their growth stage. Products in life have a certain life cycle. What designers can do is to try to extend the service life of products as much as possible. This concept also conforms to the topic of sustainable design.
- Realization and Technology
- Geometric elements are used as the shape of hooks, and the same structure is used to adjust their angles and heights, so as to cultivate children's good habits of self storage and arranging clothes, hats and schoolbags. With the bottom disc used for fixing and supporting, the childish appearance and ingenious structural application complement each other.
- Operation and Interaction
- With a smart structure, bright colors, and geometric elements, the Growing Coat Tree will attract children to organize their belongings on their own, form good habits while young, and promote organizational skills as they grow into adults. The sturdy round base ensures stability and provides a safer environment for children.
- Project Duration and Location
- The project started in Zhengzhou in October 2019 and was completed in Zhengzhou in March 2020.
- Specifications
- Width 330mm, Depth 330mm, Height 1500mm
- Keywords
- Growing, Rack, Children, Sustainable, Spin
