Press Release
Bronze A' Design Award in Interior Space and Exhibition Design Goes to Novacolor Paint Showroom by Peihe Xie
Peihe Xie recognized for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Interior Space and Exhibition Design category for Novacolor Paint Showroom by Peihe Xie, designed for AD Architecture. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Novacolor Paint Showroom
Novacolor is a paint showroom in Shantou, Guangdong Province, China. The interior covers 180 square meters and displays more than 200 paint textures and colors. The showroom occupies a mall corner with low visitor flow, so attracting attention was central to the design strategy. A narrowed opening marks the transition into the space. A blue ellipsoid form is suspended above and echoes the curve of the plan. Materials include stainless steel, paint, microcement, transparent film and switchable glass. A tensioned membrane structure spreads soft light over the displayed products.
About Peihe Xie
AD ARCHITECTURE Founded in 2015, AD ARCHITECTURE takes win-win, coexistence, and consensus as its concept. AD ARCHITECTURE intends to gather designers of common ideas to form a collaborative design team to develop local design. Its main practice includes architectural design, interior design, and soft decoration. Focusing on design of villas, sales office, offices, clubs, and public spaces, AD ARCHITECTURE is committed to provide high-level architectural and interior designs with its professional position and innovative design concept. Its goal is to create more creative designs.
Award Record
This recognition makes Peihe Xie a winner of 4 A' Design Awards. The awards were granted between the 2017 - 2018 and the 2020 - 2021 editions of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/106881
- A' Design Award Page: https://competition.adesignaward.com/106881
- Media Showcase: https://www.designnewsroom.com/!106881
- Laureate Profile: https://dezigners.org/d/216757
- Further Information from the Laureate: https://reurl.cc/NXrObp
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Novacolor Paint Showroom
- Function
- Paint Showroom
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Dark Slate Gray, Dim Gray and White Smoke
- Images
- 5
- Client
- AD Architecture
The Recognition
- Laureate
- Peihe Xie
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #106881
Credits
- Team
- Xie Peihe and AD ARCHITECTURE
- Image Credits
- Ouyang Yun
Design Details
- Unique Properties
- The transitional space's opening is specifically downsized, which is a clue to enter a world of different emotions and styles. The small blue ellipsoid hung on the top echoes with the curve of the plane and generates a strong sense of power. A flexible space is divided by a sphere. The perceptual area is created through the meticulous geometric order. It's a place of contradiction and coordination.
- Inspiration
- It is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy. Novacolor was established in Italy, and originated from developing some natural mineral paints that have a long history. The design team aims to display 200 paints' textures and colors harmoniously in a 180-square-meter space, and attract more customers through eye-catching exhibition and wonderful experience.
- Research
- Light is an important medium for expressing the emotion of a space. Tesioned membrane structure is applied in a large area to emphasize the softness of light. The structure enhances the products' lighting effect. Besides, the light and shadow are partially intensified to express the texture of the material and the restless feeling of the space. A repressive power is likely to be released. This time, the team regarded the design as an aesthetic practice, and tried to do something heart -touching.
- Challenge
- The biggest problem of this project is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
- Realization and Technology
- In terms of material, the natural concave-convex metallic texture and the blue sheepskin texture create a contrast. Meanwhile, more than 200 material templates are employed in a low-key way to demonstrate their conciseness in the space. An artistic paint showroom is presented through contradiction.
- Operation and Interaction
- Generally, a space is enhanced by proportions, shapes, material, light and details, but this time, the focus of the space is material, which needs to be exhibited. The space provides people with more opportunities to communicate and interact. The natural white color, gray cement texture, silver metallic paint wall and the black travertine wall of the entrance are organically integrated in the space.
- Project Duration and Location
- Design time: March 2020 Completion time: July 2020 Location: Shantou, Guangdong Province, China
- Specifications
- Area: 180 sqm Main materials: Stainless steel, paint, microciment, transparent film, switchable glass
- Keywords
- Art, Paint showroom, AD Architecture, Cinematic and dramatic
