Press Release
Silver A' Design Award in Packaging Design Goes to Birds and Coffee Packaging by Kristina Pacesaite
Kristina Pacesaite recognized for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Birds and Coffee Packaging by Kristina Pacesaite, designed for Kavos gurmanai, has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Birds and Coffee Packaging
Every product deserves a right packaging. By developing this packaging, designer helped a successful coffee roaster company to reach new people that value premium quality coffee and care about it's origin. By providing the new look of the packaging, designer was trying to enhance the value of the handmade coffee that comes from almost every continent. The decision to use bird illustrations of each country was based on their elegant nature and also a hand crafted feel they give to the final product. Kraft paper and deep dark brown color of the illustrations also serve the same purpose.
About Kristina Pacesaite
Each one of us in unique. I find the magic happens in the process of work itself. I enjoy the transition between the ideas from “ideal world” into material matter. The most important think is that I've found my purpose in my work and I can grow professionally with each project. Being specialized in one area ( gastronomy) helps me to stay in focus an monitor the industry news, which will help me in the designing process afterwards. I feel happy when I stumble upon some fresh ideas and solutions for my clients. I also enjoy to make my own in house projects in my spare time.
Award Record
This recognition makes Kristina Pacesaite a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/106477
- A' Design Award Page: https://competition.adesignaward.com/106477
- Media Showcase: https://www.designnewsroom.com/!106477
- Laureate Profile: https://dezigners.org/d/279392
- Further Information from the Laureate: http://www.kristinapacesaite.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Birds and Coffee Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Rosy Brown, Gray, White, Dark Olive Green and Tan
- Images
- 5
- Client
- Kavos gurmanai
The Recognition
- Laureate
- Kristina Pacesaite
- Country
- Spain
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #106477
Design Details
- Unique Properties
- The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
- Inspiration
- I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
- Research
- The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market. My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
- Challenge
- It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
- Realization and Technology
- Digital printing on kraft paper
- Operation and Interaction
- The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
- Project Duration and Location
- The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
- Specifications
- Kraft doypack 160X230X40mm Kraft bag 145X340mm
- Keywords
- packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
