Press Release
Mi Transformers Optimus Prime Packaging Building Block Toy by Yang Zhang Receives the A' Design Award in Packaging Design
Yang Zhang recognized for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Mi Transformers Optimus Prime Packaging Building Block Toy by Yang Zhang, designed for Beijing AIQI Technology Co., Ltd., has been granted the A' Design Award in the Packaging Design category. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Mi Transformers Optimus Prime Packaging Building Block Toy
Mi Transformers Optimus Prime Packaging is a paper package designed for a building block toy. The front of the box shows the assembled product, so the shape and the movable parts are clear to buyers. The minimalist style and color scheme reflect the character of the toy. Display and packaging functions are combined in one structure. The upper cover opens to reveal layered bags of blocks. The lower box opens to both sides and forms separate storage boxes. Parts can be sorted by type, and the box can be reused for daily storage.
About Yang Zhang
Beijing AIQI Technology Co., Ltd. is a Chinese company that develops, designs, manufactures and sells smart building block toy products. It provides the society with safe, environmentally friendly, high-quality, low-cost, easy-to-operate, and more innovative building block toy products. Playing toys brings more fun to users.
Award Record
With this recognition, Yang Zhang is a winner of 2 A' Design Awards. The awards were granted in the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/106372
- A' Design Award Page: https://competition.adesignaward.com/106372
- Media Showcase: https://www.designnewsroom.com/!106372
- Laureate Profile: https://dezigners.org/d/278942
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Mi Transformers Optimus Prime Packaging Building Block Toy
- Function
- Building Block Toy
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Dark Goldenrod, Saddle Brown, Dark Slate Gray and Dark Olive Green
- Images
- 5
- Client
- Beijing AIQI Technology Co., Ltd.
The Recognition
- Laureate
- Yang Zhang
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #106372
Credits
- Team
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Design Details
- Unique Properties
- The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
- Inspiration
- The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
- Research
- In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
- Challenge
- Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
- Realization and Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Operation and Interaction
- Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
- Project Duration and Location
- The project started in December 2019 and finished in February 2020 in Beijing, China
- Keywords
- Building block toys, Transformers, Optimus Prime, Toy bricks,
