Press Release
Less Is More Sales Center by Yang Song and Zhou Yu Wins the Bronze A' Design Award in Interior Space and Exhibition Design
Yang Song and Zhou Yu acknowledged for interior space and exhibition design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Interior Space and Exhibition Design category for Less Is More Sales Center by Yang Song and Zhou Yu, designed for Shenzhen Asymptote Architectural Design Co., Ltd.. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Less Is More Sales Center
Less Is More is a sales center located in the center of Wenling City. The interior covers 380 square meters and is arranged on two floors that remain independent yet support each other. Simplicity guides the design, and geometric art installations replace complex decorative elements. Wide blank surfaces let light define the space. The reception area is placed to one side, so visitors first see the large sand table. A minimalist marble counter and background wall, green plants and hanging art installations complete the interior.
About Yang Song and Zhou Yu
In 2005, Yang Song graduated from Sichuan Academy of Fine Arts with a major in environment and art design; in 2015, he set up the Asymptote design team; in 2016, he has set up branches in Shenzhen, Nanjing, Wenzhou and Chongqing. Yang Song's design philosophy is that design comes from life. Yang Song has received: 2015, Work of Excellence, Nest Award, BEIJING/CHINA 2016, Work of Excellence, Asia Pacific Design Awards for Elite, HONGKONG/CHINA 2016, People of the Year, China International Interior Design Cultural Festival, SHENZHEN/CHINA 2018, Top10 Designers, International High-End Residential Design Award, SHENZHEN/CHINA
Award Record
With this recognition, Yang Song and Zhou Yu is a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/106352
- A' Design Award Page: https://competition.adesignaward.com/106352
- Media Showcase: https://www.designnewsroom.com/!106352
- Laureate Profile: https://dezigners.org/d/279201
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Less Is More Sales Center
- Function
- Sales Center
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Gray, Silver, Gray, Light Gray and Black
- Images
- 5
- Client
- Shenzhen Asymptote Architectural Design Co., Ltd.
The Recognition
- Laureate
- Yang Song and Zhou Yu
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #106352
Credits
- Team
- Yang Song, Zhou Yu and Wang Maoyu
- Image Credits
- Photographer Da Wei, Less Is More, 2020.
Design Details
- Unique Properties
- This project, Huahong Shi Dai Jiu Zhu, located in the center of Wenling City, presents the trend of simplicity and cleanliness in the language of space design. It replaces complex elements with geometric artistic installations, leaving abundant blank space in the rooms, where light grows in harmony with space, and expresses the artistic conception of space that "simplicity" is "minus".
- Inspiration
- A city's undertones and spirituality can be glimpsed in the architectural space, and the development of the city and its buildings and interior spaces have always been complementary to each other. Based on the philosophical proposition of the relationship between the city and the times, this project in Wenling, attempts to address the frontier spirit and future direction of a city through a spatial art installation.
- Research
- Located in the middle of coastal Zhejiang Province, Taizhou Wuling City, with its unique geographical location, is known as "the first place of the dawn of the new millennium and the first dawn of the new century in mainland China", and has also nurtured the city's spirit of tolerance and openness, forward-looking and enterprising. This project, located in the middle of the city of Wenling, between the natural seclusion of Jiulong Lake Wetland Park and the bustling modernity of Yintai Shopping Center, blossoms with its own unique color.
- Challenge
- The challenge of this project is the structural limitations of the building and the limitations of the spatial heights; and how to rationalize the spatial dynamics and sense of scale. In terms of functionality and aesthetic design, this 380 sqm sales office was designed to be two floors. The spaces on the upper and lower floors are independent of each other and have spatial needs to support each other, together fulfilling the mission of this project.
- Realization and Technology
- Unlike the designs of other sales offices, the reception area is not the first visual focus for customers when they step into the space. By sidelining the reception area, the visual design attracts the attention of customers straightly to the grand sand table as soon as they enter the first-floor space. Nevertheless, the designer does not ignore the details in the design of the reception area. Unified and minimalist marble reception counter and background wall give customers a clue to the overall style of the space design as they enter.
- Operation and Interaction
- In the square interior space, several artificial green plants are placed against a white background wall on one side. The green vitality breaks the pure white, refreshing the atmosphere in an instant. The pendant art installations come straight down from the upper floor to fill the monotony of space. The sunken irregular black sphere artwork joins to make the white and green brighter. On the other side of the room, several lines of large characters on the location of the superior project are embedded to look simple and steady, adding a business touch.
- Project Duration and Location
- The project finished in January 2020 in Wenling.
- Keywords
- Sales Center, Simplicity, Cleanliness, Modern Art, Fashion
