Press Release
Ahmet Burak Veyisoglu and Ahmet Durmus Is Honored with the Silver A' Design Award for Wavee Multifunctional Toothbrush in Beauty, Personal Care and Cosmetic Products Design
Ahmet Burak Veyisoglu and Ahmet Durmus of Cura Creative Design Solutions acknowledged for beauty, personal care and cosmetic products design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Beauty, Personal Care and Cosmetic Products Design category for Wavee Multifunctional Toothbrush by Ahmet Burak Veyisoglu and Ahmet Durmus of Cura Creative Design Solutions, designed for Cura Design Limited. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Wavee Multifunctional Toothbrush
The Wavee works double duty in the bathroom through a seamless integration of two devices that perform necessary functions within a person's daily routine. The first is an electric toothbrush providing teeth cleaning through a 3-speed motor and sonic wave brushhead, the second is an accompanying water-resistant speaker with a built in charging base for the brush. From its lightweight design to its custom toothbrush and wall mount option, Wavee is designed with an attention to detail that makes it easy to use in any bathroom setting.
About Ahmet Burak Veyisoglu and Ahmet Durmus
Ahmet Burak Veyisoglu, Founder & Managing Director of Cura Design, is originally from Istanbul, Turkey. Currently based in Shenzhen, China, his skill set covers a range of disciplines from treatments, concept development, design, art direction, through to the full execution of product development from initial engineering to post-manufacturing stages. He leads projects on a design and technical level; having a background working in full product development. During the past 10 years he has worked as the Design Manager, Asia Pacific Region of a globally well-known brand and since 2019 he has been running his own design studio, Cura Design, realising new projects for a range of big clients.
About Cura Creative Design Solutions
Cura Design is an award-winning design and engineering firm with a decade of experience creating innovative products, building meaningful brands, and bringing game-changing experiences to life, from insight to realisation.
Award Record
Ahmet Burak Veyisoglu and Ahmet Durmus of Cura Creative Design Solutions is a winner of 2 A' Design Awards, including this recognition. All of the awards belong to the 2020 - 2021 edition of the A' Design Award & Competition.
About the A' Beauty, Personal Care and Cosmetic Products Design Award
The A' Cosmetic Product Design Award is an international competition recognizing good cosmetic products by best cosmetic product brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to cosmetic brands, cosmetic product designers, personal care product designers and beauty product designers from all countries. Entries typically include lipsticks, foundations, eyeliners, mascara, blushes and concealers. Awarded cosmetic product designs are published at https://dezigners.org/design-category/cosmetic-product
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/106321
- A' Design Award Page: https://competition.adesignaward.com/106321
- Media Showcase: https://www.designnewsroom.com/!106321
- Laureate Profile: https://dezigners.org/d/279135
- Further Information from the Laureate: http://cura.design/works/wavee
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Wavee Multifunctional Toothbrush
- Function
- Multifunctional Toothbrush
- Category
- Beauty, Personal Care and Cosmetic Products Design
- Discipline
- Product Design
- Industry
- Beauty and Packaging & Retail
- Colors
- Dim Gray, Dark Slate Gray, Gray, Dark Gray and Light Gray
- Images
- 5
- Client
- Cura Design Limited
The Recognition
- Laureate
- Ahmet Burak Veyisoglu and Ahmet Durmus
- Country
- Hong Kong (China)
- Brand
- Cura Creative Design Solutions
- Recognition
- Silver A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #106321
Credits
- Team
- Ahmet Burak Veyisoglu and Ahmet Durmus
Design Details
- Unique Properties
- Wavee works double duty in the bathroom – The first is an electric toothbrush that provides effective teeth cleaning through a powerful three-speed motor and sonic wave brush head. The second is an accompanying smart speaker charging base that delivers rich, amplified sound that enhances the user’s experience.
- Inspiration
- Wavee offers two functions in the same body: an electric toothbrush and a bluetooth speaker. The main inspiration in this project is to add music to the users' daily routines starting from the bathroom. The product would also fit perfectly to the houses with limited space.
- Research
- According to the research the average time that both men and women spend in the bathroom every day is at least 30 minutes. Based on the interviews with the participants, the first 10 minutes of their morning routine can dictate the rest of the day. Studies showed that listening to music has numerous benefits - including improving the overall mood, lowered stress levels, increased productivity and strengthening brain skills like learning and memory.
- Challenge
- The product is a combination of two individual devices: a toothbrush and a speaker system. Each device is used individually so they should have a certain design style when they are being used by the user. On the other hand, when the toothbrush is parked on the speaker, the set should look complete. The hardest part of the project was to create a complete design style while preserving the individual aspects and characteristics of each product.
- Realization and Technology
- The body of the toothbrush is made of ABS plastic. The speaker grille is made of stainless steel to improve the durability. The toothbrush can be charged via wireless charging technology. The motor inside the toothbrush can provide up to 48000 rpm power. The output power for the speaker is 25 W. The device has IPX 5 water-resistance to avoid water splashes and shower steam.
- Operation and Interaction
- The toothbrush can be controlled by a single button which cycles through different vibration patterns. The sound system has various buttons on top to control the bluetooth connectivity, to increase/decrease the volume level and to switch between different modes. The user can connect the speaker by mobile phone to control the music streaming.
- Project Duration and Location
- Project started in April 2019 and finished in February 2020 in Hong Kong.
- Specifications
- Width 115 mm x Depth 115 mm x Height 278.5 mm
- Keywords
- audio, personal care, toothbrush, multifunctional, bluetooth, music, speaker, bathroom
