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Press Release

DesignNewswire · COMO, Italy ·

Ecology Yingjia Liquor Packaging by Hu Xiaoma and Li Mao Is Granted the A' Design Award in Packaging Design

Hu Xiaoma and Li Mao honored for packaging design by the international grand jury of the 2020 - 2021 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ A' Design Award & Competition has announced that Ecology Yingjia Liquor Packaging by Hu Xiaoma and Li Mao has been granted the A' Design Award in the Packaging Design category. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Ecology Yingjia Liquor Packaging

Ecology Yingjia Liquor is a packaging design for a bottled liquor. The bottle is made of glass and is finished with an environmental protection glaze. The main color is Mars green, selected to give the brand a young and modern character. The surface carries an illustration of the natural features of the Huoshan wine region. The illustration shows bamboo forests, a lake, streams, waterfalls, sluice pools and the Huangyan wine storage cave. Rare animals such as the leopard, the musk deer and the small civet cat are also drawn. The bottle measures 75 by 70 by 270 millimeters.

Award Record

This recognition makes Hu Xiaoma and Li Mao a winner of 3 A' Design Awards. The awards were granted in the 2020 - 2021 edition of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Ecology Yingjia Liquor Packaging
Function
Packaging
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Dark Green, Dark Olive Green, Dark Cyan, Black and Teal
Images
5

The Recognition

Laureate
Hu Xiaoma and Li Mao
Country
China
Recognition
A' Design Award
Edition
2020 - 2021
Design ID
#105558

Credits

Team
HJRdesign

Design Details

Unique Properties
The product design takes the creative concept of "Zuimei Wine Country" and the international popular color-Mars Green as the main color, highlighting the brand's young and fashionable new brand characteristics, through the unique ecological elements of the wine country Huoshan "Bamboo Sea, Lake , Streams, waterfalls, sluice pools, wine storage caves-Huangyan cave, and rare animals leopard, musk deer, little civet cat, etc. outline a natural, green fashion illustration, vividly telling the story of the ecological driving brand.
Inspiration
Inspired by local ecology and natural environment
Realization and Technology
Environmental protection glaze sprayed on glass

Good Design Deserves Great Recognition

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