Press Release
Mudita Receives the A' Design Award for Pure Phone in Digital and Electronic Device Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Mudita for digital and electronic device design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Digital and Electronic Device Design category for Pure Phone by Mudita. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Pure Phone
The design is a minimalist premium mobile phone that aims to improve the quality of life in today's world, it is designed to reduce distractions, giving users the ability to enjoy life offline. With an ultralow specific absorption rate and an e ink display, it is an ideal solution for people who use technology and at the same time take care of their health.
About Mudita
Mudita is an European boutique tech company. Its mission is to design consumer electronics that help to bring balance and quality to people’s lives. Minimalistic products, which don’t scream for attention or overwhelm us with needless distractions. Mudita is an international team of specialists and experts, driven by a mission to create great products that put physical and mental health first
Award Record
Mudita is a winner of 1 A' Design Award, including this recognition.
About the A' Digital and Electronic Device Design Award
The A' Consumer Electronics Design Award is an international design competition recognizing good consumer electronics designs by leading brands worldwide. It is organized within the A' Design Award & Competition and is open to consumer electronics designers, consumer electronics brands, consumer electronics manufacturers and electronic product manufacturers from all countries. Typical entries include smartphones, laptops, televisions, cameras, headphones and smartwatches. The awarded consumer electronics designs are published at https://dezigners.org/design-category/consumer-electronics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/104718
- A' Design Award Page: https://competition.adesignaward.com/104718
- Media Showcase: https://www.designnewsroom.com/!104718
- Laureate Profile: https://dezigners.org/d/276353
- Further Information from the Laureate: http://bit.ly/2JpRHuF
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Pure Phone
- Function
- Phone
- Category
- Digital and Electronic Device Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances
- Colors
- Silver, Light Gray, Gainsboro, Dark Gray and Gray
- Images
- 5
The Recognition
- Laureate
- Mudita
- Country
- Poland
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #104718
Credits
- Team
- Michał Kiciński, Łukasz Anwajler, Tomasz Nosal, Przemek Kitowski, Artur Sawka, Kasia Bocheńska, Ula Vicent Bieniecka, Wojtek Wasiluk, Tiffany Horan, Joanna Mazur-Kobylecka, Magdalena Płaza and Adrian Krupowicz and others
- Image Credits
- Images (Mudita): Martyna Piaściak, Dominik Korolczuk Video Credits: Script:Grzech Luft,Urszula Bieniecka, Irek Bednorz Director/cinematographer: Irek Bednorz Production Manager:Klaudia Borucka DoP:Dawid Gut, Irek Bednorz Production Design:Mateusz Płóciennik Actor:Marcin Dobski,Gawagai Studio 1stAC:Mariusz Hejna Sound:Radek Zova Łabuś,Radlab Audio Light:Ireneusz Chojnacki MUA:Meg Chmielowiec Stage Hand:Michał Kreft Editor: Irek Bednorz Motion Design:Michał Zachaś Color:Oskar Pospolitak
Design Details
- Unique Properties
- Mudita Pure is a minimalist premium mobile phone that aims to improve the quality of life in today's world. With an ultralow Specific Absorption Rate head value of 0.08 W/kg and an E Ink display, it is an ideal solution for people who use technology and at the same time take care of their health. Additionally, through the lack of a web browser, applications, games and access to social media sites-Mudita Pure,is designed to reduce distractions, giving users the ability to enjoy life offline.
- Inspiration
- Smartphones help us in many ways but too often they become a time-consuming burden we carry with us all the time. We decided to build Mudita Pure to deliver: A premium feature phone, which we couldn't find in the current market. A device that helps you enhance your offline time and look after your wellbeing. An ultralow SAR, patented antenna, if you want to minimise your mobile radiation exposure.
- Research
- Research that led to the creation of the Mudita Pure phone. Founder experience and ideas. Own observation. Contact with experts. Gathering resources from fields as EMF, mindfulness, digital addictions. Competition observation Designers conduct in depth interviews and tests with potential users based on Design Thinking methodologies to gather insight or test our ideas and prototypes. Kickstarter campaign as a proof of interest and possibility to talk with actual potential users.
- Challenge
- Creating a phone which is as neutral as a stone was one of the challenges. Our patented antenna requires quite a lot of space, we want to provide a long-lasting battery so it was also challenging to find a good balance between technical aspects to make it work properly and final ergonomy to make it comfortable in grip. We use of sustainable materials for casing. We are developing own OS for E ink device People like the idea but need to slowly, step by step adapt to the changes.
- Realization and Technology
- We are going to use 3 technologies for production. IMD provided by Nissha for front part. Material PC Injection of transparent PC, painting and engraving on the keyboard. Injection of transparent PC and masterbatch (with special graining in the form) for body, lid, buttons and SIM tray. All tooling is being produced locally in Poland with only one exception tool for front part by Nissha is produced in China. Production and assembly will be made also locally in Poland.
- Operation and Interaction
- Mudita Pure is a minimalist mobile phone with ultralow SAR patented antenna. You can make and receive calls, send and receive text messages, listen to the music. It has no internet browser. Mudita Pure, is designed to reduce distractions, giving users the ability to enjoy life offline.
- Project Duration and Location
- The project started in 2017 in Warsaw, Poland and is planned to be completed with the phone's premiere in autumn 2020.
- Specifications
- Phone body dimensions: 58,82 mm x 14,00 mm x 139,72 mm Phone dimensions including keypad and buttons: 59,57 mm x 14,81 mm x 139,85 mm Phone Weight: Approx 120gr Wireless electronic telecommunications device, especially a mobile phone, consisting of a transceiver, display, keyboard, antenna for operation in GSM 2G 800/900/1800/1900 MHz radio bands, characterized by the fact that the antenna is mounted in the antenna socket inside casing, wherein the antenna socket from the rear of the casing is made in the form of a cut-out, the vertical walls of which are spatially formed, preferably along a wavy serrated line.
- Keywords
- mobile phone, minimalist, wellbeing, mindfulness, offline, nature, mudita, pure, digital detox
