Camellia Restaurant by Alvan Suen Is Granted the Silver A' Design Award in Interior Space and Exhibition Design

Alvan Suen acknowledged for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ Camellia Restaurant by Alvan Suen, designed for The Food Story HK Limited, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Camellia Restaurant

Camellia is a restaurant located in a shopping mall in Kowloon, Hong Kong. The interior combines loft, modern and French styles, responding to the brand and to the mall. Pink flower walls are joined by black tones, gold trim, mirrors and arches, recalling Paris. Pink is used across the design, furniture, tableware and food, including the marble tables, chairs, benches and napkins. The shapes of the chairs and benches recall camellia petals. Antique mirrors on some walls extend the space and repeat the flower walls by reflection.

About Alvan Suen

Alvan Suen is the Managing Director and founder of Nameless Hong Kong Limited, graduated from the University of Hong Kong with a Bachelor of Art in Architectural Studies. Besides design and running projects, he had been doing research and teaching in the University of Hong Kong as well; his researches and works on the environmental design in the HKU explore the problem of microclimate in the dense cities, solutions for reducing energy consumption in summer through design forms by using air pressure and natural ventilation, reactivating the alleyways between buildings in HK and climate-responsive high-rise residential building design.

Award Record

With this recognition, Alvan Suen is a winner of 3 A' Design Awards. The awards span the editions from 2018 - 2019 to 2019 - 2020 of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://dezigners.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/103898
A' Design Award Page: https://competition.adesignaward.com/103898
Media Showcase: https://www.designnewsroom.com/!103898
Laureate Profile: https://dezigners.org/d/243407
Further Information from the Laureate: https://www.thefoodstoryhk.com/camellia

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Camellia Restaurant
Function: Restaurant
Category: Interior Space and Exhibition Design
Discipline: Spatial Design
Industry: Architecture and Packaging & Retail
Colors: Black, Dim Gray, Dark Slate Gray, Saddle Brown and Brown
Images: 5
Client: The Food Story HK Limited

The Recognition

Laureate: Alvan Suen
Country: Hong Kong (China)
Recognition: Silver A' Design Award
Edition: 2019 - 2020
Design ID: #103898

Credits

Team: Jesie Chan, Hazel Ching, Alan Tang and Echo Chan
Image Credits: Photographer: Yui Zhu, Kaman Tjang Video Credits: Yui Zhu, Kaman Tjang

Design Details

Unique Properties: Camellia, representing elegant, pure love, sexy, cute, pretty and tough, is used to name such a romantic girly café. The interior design is in loft, modern and French style, responding to the brand itself as well as the design of the mall. The restaurant is surrounded by pink flower walls, echoes with the black tone with gold trim, mirror, and Arc, like a flower festival in Paris, the Floral City. The color of pink is extensively used in pretty much everything as a theme for brand identification, such as flower wall, marble table, chair & bench, napkin, coffee, noodle soup, and even the toilet.
Inspiration: In terms of color, the use of different shades of pink is coming from the brand "Camellia". Thinking of the nickname of Paris - Floral City, the restaurant is wrapped by Camellia flower in different forms with respect to the brand and cuisine. Inspiring by the Galerie des glaces in Château de Versailles, using lots of mirrors to spread the flower walls by reflection while extending space and the Roman arch is also widely used as an element to enhance the feeling of being in France.
Challenge: The biggest challenge in the project is to create a new landmark for Instagram, a practical and functional layout in terms of operation with beauty, and to be completed with valid license in a few months from scratch before the grand opening of the most luxurious mall. Also, the project was built in two phases, an extension including the kitchen that was not originally planned is added after the restaurant had been operating for a month. In such a case, the license will need to be reapplied, the design needs to be adapted to the old and the layout will need to be resubmitted due to the law in Hong Kong.
Realization and Technology: In terms of production, the pattern of the mirror and the wall are also custom-made. For materials, The color of the marble for making the tables is naturally pink and purposely sourced. The project was also built in two phases, an extension including the kitchen that was not originally planned is added after the restaurant had been operating for a month. In such a case, the license will need to be reapplied, the design needs to be adapted to the old and the layout will need to be resubmitted due to the law in Hong Kong.
Operation and Interaction: Many types of seat are created to cater different groups and guests with different personality and habit; Bench seat for 4 next to glass with Camellia pattern, the round bench in front of a flower wall for Instagramming, semi-private bench seat with arch cover, semi-open room for 8, movable tables by the feature wall, outdoor seats facing victoria harbor, a private room for 14 and party space of capacity of 32 with a TV screen for the events and press conference.
Project Duration and Location: The project is located in K11 Musea, Kowloon, Hong Kong. The design was started in April 2019, the 1st phase of construction was finished in August 2019 and the extension was designed in September and completed in October, 2019.
Specifications: Area: 2498..9 sq. ft. Capacity: 132
Keywords: Flower Wall, Pink, Afternoon Tea, Paris, Instagram spot, Romance, Dating, girly