Press Release
Alignment to Air 3D Animation by Jin Jeon Is Granted the Platinum A' Design Award in Movie, Video and Animation Design
Jin Jeon honored for movie, video and animation design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Platinum A' Design Award in the Movie, Video and Animation Design category for Alignment to Air 3D Animation by Jin Jeon, designed for Jin Jeon(J2Motion). The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Platinum A' Design Award Means
The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Regarding Alignment to Air 3D Animation
As for the creative letter animation, Jin started with the alphabet "A". And, when it comes to the concept step, he tried to see more vigorous moods reflecting on his philosophy which is quite active but organizing at the same time. Along the way, he came up with the conflicting words thoroughly standing for his idea in some way such as align to air which is the title of this project. With that in mind, the animation presents more precise and delicate moments on the first word. On the other hand, this ends up with a rather flexible and loose vibe to manifest the last letter.
About Jin Jeon
Born and raised in South Korea, Jin Jeon is currently a motion designer based in New York City. He is all-round creator handling a wide variety of projects along with 2D, 3D, Conceptualizing, Storytelling, and Directing. As trying to see through any works beyond just beauty of visualization, he makes efforts on defining genuine meaning of them. On top of that, Jin loves creating animation to deliver more dynamic messages over sequences, learning any relevant skills to enhance the level of design pieces, communicating with many other people to broaden his perspective, and appreciating various artist works to get inexhaustible inspiration.
Award Record
With this recognition, Jin Jeon is a winner of 1 A' Design Award.
About the A' Movie, Video and Animation Design Award
The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. It is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Typical entries include feature films, short films, documentaries, animations, music videos and experimental films. The awarded movie designs are published at https://dezigners.org/design-category/movie
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/103479
- A' Design Award Page: https://competition.adesignaward.com/103479
- Media Showcase: https://www.designnewsroom.com/!103479
- Laureate Profile: https://dezigners.org/d/268245
- Further Information from the Laureate: http://behance.net/j2motion
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Alignment to Air 3D Animation
- Function
- 3D Animation
- Category
- Movie, Video and Animation Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- White Smoke, Gold, Wheat, Silver and Light Gray
- Images
- 5
- Client
- Jin Jeon(J2Motion)
The Recognition
- Laureate
- Jin Jeon
- Country
- United States of America
- Recognition
- Platinum A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #103479
Credits
- Team
- Director, Designer, Animator, Compositor
- Image Credits
- Image: Jin Jeon(J2Motion) Video: Jin Jeon(J2Motion) Sound: Jin Jeon(J2Motion), Motion Array
Design Details
- Unique Properties
- As for the personal experimental projects, when starting with the alphabet, A for the typography animation, Jin just came up with the conflicting words in some way such as Alignment to Air which is the title of this project. With that in mind, the animation presents more precise and elaborate moments for the first word. On the other hand, this ends up with a rather flexible and loose vibe to manifest the last letter.
- Inspiration
- Many designers are recently working on 36 days, weeks, months of type projects to broaden their perspective and improve skills. Those creatives give Jin much inspiration all the time, and He has also been diving into this. While designers out there usually create this project with either static image or just quite short moving sequences, He likes to make one of a kind animations which could stand for more meaningful moments beyond just the beauty of design.
- Research
- Before diving into gathering reference for the animation, Jin was trying to set the project title first which is Alignment to Air. With the title, he was gathering a wide variety of related images and videos via Google, Pinterest, Behance, Dribble, and Vimeo. Depending on the words, the vibe of the graphics was totally different in that the Alignment comes with more organized and systematic visuals, while the Air literally presents relaxed and easy things.
- Challenge
- As for the modeling and texturing, it required a great effort to create and map in that this project comes with sophisticated abstract shapes with many layers of them. On top of that, animating was a hard task as well to match up with the complicated geometric forms.
- Realization and Technology
- Maxon Cinema 4D for 3D Software Octane for Render Plugin Adobe Creative Cloud such as After Effects, Premier Pro, Photoshop, Illustrator, and Audition for Retouch and Composite Tool
- Operation and Interaction
- This animation catches people eyes on the transformation of the alphabet, A by showing its dynamic performance with various visual effects.
- Project Duration and Location
- The project started in March 2020 in New York City and it's an ongoing work via social media and personal online portfolio.
- Specifications
- 1 Video, 29 Seconds, 1080 x 1080 Pixels
- Keywords
- 3D Animation, Motion Design, Mograph, 36Days of Type, A, Photorealistic Rendering