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Press Release

DesignNewswire · COMO, Italy ·

Alpha Series Shaver by Mert Ali Bukulmez Is Granted the A' Design Award in Beauty, Personal Care and Cosmetic Products Design

Mert Ali Bukulmez honored for beauty, personal care and cosmetic products design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ Alpha Series Shaver by Mert Ali Bukulmez, designed for Arçelik A.Ş, has been granted the A' Design Award in the Beauty, Personal Care and Cosmetic Products Design category, A' Design Award & Competition has announced. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Alpha Series Shaver

Alpha series is a compact, semi-proffesional shaver that can handle basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Simplicity, minimalism and functionality combined with easy user interaction builds the fundamentals of the project. Joyful user experience is the key. Tips can be easily taken off the shaver and placed in to the storage section. The dock is designed to charge the shaver and cleaning the tips supported with UV Light inside storage section.

About Mert Ali Bukulmez

Aspiring and creative product design student dedicated to create for humans to assist and make their lives comfortable and healthy. Has a strong passion for design and compelling set of industrial design skills coupled with an exceptional sense of aesthetics, material knowledge and manufacturing techniques. Aims to build an emotional bridge between consumers through his designs. He believes that empathetic approach based on quality research process will lead to better design solutions and higher customer satisfaction.

Award Record

This recognition makes Mert Ali Bukulmez a winner of 4 A' Design Awards. The awards were granted in the 2019 - 2020 edition of the A' Design Award & Competition.

About the A' Beauty, Personal Care and Cosmetic Products Design Award

The A' Cosmetic Product Design Award is an international competition recognizing good cosmetic products by best cosmetic product brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to cosmetic brands, cosmetic product designers, personal care product designers and beauty product designers from all countries. Typical entries include lipsticks, foundations, eyeliners, mascara, blushes and concealers. The awarded cosmetic product designs are published at https://dezigners.org/design-category/cosmetic-product

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Alpha Series Shaver
Function
Shaver
Category
Beauty, Personal Care and Cosmetic Products Design
Discipline
Product Design
Industry
Beauty and Packaging & Retail
Colors
Lavender, Dark Slate Gray, Dim Gray, Gray and Light Gray
Images
5
Client
Arçelik A.Ş

The Recognition

Laureate
Mert Ali Bukulmez
Country
Turkiye
Recognition
A' Design Award
Edition
2019 - 2020
Design ID
#103033

Design Details

Unique Properties
The main aim was to design a compact, semi-proffesional shaver that can handle the basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Joyful user experience was the key.
Inspiration
Providing hygienic and joyful user experience was the inspiration for the idea behind the project. Design language is completely inspired from Scandinavian design characteristics. Simplicity, minimalism and functionality combined with easy user interaction built the fundamentals of the product.
Research
The brief was very broad at the start. It was to design a unique personal care product for the brand Grundig. I started research process with trend analysis and market opportunities. The process also supported with focus groups with man aged between 18-50 to be able to define the existing problems with the shavers and consumer demands.
Challenge
The sketch ideation was the most challenging part of this project. I had to put too much effort for sketching process to be able to refine the design and come up with the most unique, minimal and simple form solutions.
Realization and Technology
• Shaver Body: Xenoy (PBT+PC) / Injection Moulding • Shaver Rubber: Santoprene / Double Injection • Case: Xenoy / Injection Moulding • Case Lid: PP / Injection Moulding • Tools: stainless steel + glass reinforced (30%) PBT / Injection Moulding
Operation and Interaction
The only button on the body of the shaver covered by led light is the interaction point of the product. It simply turns on/off the device but the led gives feedback about battery. When its charged and ready to use it lights white, when the charge is critical the led turns in to red, and also it blinks in red when its off charge. The dock is designed to charging the shaver and cleaning the tips supported with UV Light inside. Tips can be easily taken off the shaver and placed in to the storage section. The storage allows the product to be completely clean and tidy.
Project Duration and Location
The project started in May 2019 in Istanbul/Turkey and lasted until the end of June 2019.
Specifications
Shaver: 55mm (max) x 30mm (max) x 150mm (max) Case: 65mm (max) x 50mm (max) x 135mm (max)
Keywords
Alpha Series, Shaver, Men Grooming, Personal Care, UV Light

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